Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO
Tag Archives: Getting
Agile Champion: Getting Started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master. Stacey Ackerman on September 29, 2022 Today we’ll dive into the role of Agile Champion. This role is similar to a Scrum Master in Scrum, but with a greater emphasis on the part about “championing agile.” … Continue reading Agile Champion: Getting Started with the Agile Marketing Navigator
Setting up your website: Getting started with Google Analytics 4
GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4
Marketing Owner: Getting started with the Agile Marketing Navigator
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done. Stacey Ackerman on September 22, 2022 Today we continue our deep dive into Roles by looking at the role of the Marketing Owner. This role is key to ensuring that business goals and priorities are clearly understood, … Continue reading Marketing Owner: Getting started with the Agile Marketing Navigator
Preparing people for Customer Journey Orchestration: Getting started on CJO
How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO
Setting up goals: Getting started with Google Analytics 4
Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4
Teams: Getting started with the Agile Marketing Navigator
This week we look at the first of six agile marketing roles: the Team. Stacey Ackerman on September 15, 2022 Six agile marketing roles The navigator identifies six agile marketing roles, whereas Scrum has only three named roles. We’re not trying to overcomplicate roles, but we’ve expanded our definition of agile roles to go beyond … Continue reading Teams: Getting started with the Agile Marketing Navigator
Getting started with Google Analytics 4: Redefine success
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.. Constantine von Hoffman on September 14, 2022 The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with … Continue reading Getting started with Google Analytics 4: Redefine success
Partnering: Getting Started with the Agile Marketing Navigator
Learn about the benefits of the key practice of Partnering. Stacey Ackerman on September 8, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, … Continue reading Partnering: Getting Started with the Agile Marketing Navigator
Waste Removal: Getting started with the Agile Marketing Navigator
Waste prevents work getting done in an agile and efficient way. Here’s how to remove it. Stacey Ackerman on September 1, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major … Continue reading Waste Removal: Getting started with the Agile Marketing Navigator
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