By and Jeff Beer March 12, 2023 Do you believe in love at first sight? For a marketer, the phenomenon occurs when what you’re tasked with selling has an immediately identifiable characteristic that you just know will spark people’s interest and attention. For Universal Pictures’s chief marketing officer Michael Moses, it happened at … Continue reading The marketing genius who got you hooked to see ‘M3gan’ and ‘Cocaine Bear’
Victoria Taylor — April 23, 2019 — April 23, 2019 Your landing page headline can be the first impression people have of you. Your headlines can either be a gateway to gaining new customers or a gatekeeper turning them away. In fact, 80% of readers never make it past the headline and that can be … Continue reading 7 Genius Tips for Better Landing Page Headlines
Larry Kim — April 2, 2019 Follow @larrykim — April 2, 2019 Most of the time, being more productive means striking a better work-life balance and learning to mitigate the little stressors that eat away at efficiency and the psyche. These hacks will help you maximize your time and happiness. 1. Know Thyself What time … Continue reading 11 Genius Productivity Hacks You Need to Know
Ji-A Min — July 27, 2017 — July 27, 2017 The competition for talent is fiercer than ever, with 68% of recruiters reporting they have difficulty finding full-time employees. In today’s environment, it can be challenging to come up with recruitment strategies that make your jobs stand out from the rest. Here are 6 genius … Continue reading 6 Genius Recruitment Strategies You Should Try This Month
Darnelle O’Brien — March 17, 2017 Follow @thekissagency— March 17, 2017 We’ve all heard the “statistics”. “50% of small businesses fail in the first year” and “95% fail in the first 5 years” are bandied about on a daily basis. While I take these “stats” with a grain of salt, I do agree business is … Continue reading Does It Take a Genius to Run a Successful Business?
John Hodge — November 1, 2016 Follow @johnahodge— November 1, 2016 Increasing blog traffic is insanely important to businesses and content marketers. It is one of the concepts that comes up in the vast majority of conversations I have with clients. “How do I increase traffic to my blog?” “Is it really that important to … Continue reading How to Interpret Blog Traffic Like a Genius for Miraculous Goal Setting
Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful. Jayson DeMers on October 20, 2016 In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, … Continue reading 10 skills genius online marketers have
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails. Jason Warnock on September 13, 2016 Like hundreds of thousands of other travelers, I was a victim of the Delta flight fiasco in early August. After a day filled with … Continue reading The genius of easy-click emails
by Jeff Bullas June 20, 2016June 20, 2016 “I have to make a hard choice”. It was a long train trip. The statement caught me by surprise. She now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and ask “that” question. What was … Continue reading How to Find Your Genius in a Digital World
Columnist Patrick Armitage believes Louis C.K. is a great marketer not just because the comic violates every rule in email marketing, but because he knows exactly what his audience needs. Patrick Armitage on March 8, 2016 Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” … Continue reading The marketing genius of Louis C.K.