Marketing To The Generations: Boomers And Gen X by Vicki Brakl , Columnist, February 13, 2018 Baby Boomers and Gen Xers are a generation and a full universe apart. Boomers are retiring in droves today, while Generation Xers are at the tops of their careers. The Boomers are watching their Millennial children start families, while … Continue reading Marketing To The Generations: Boomers And Gen X
Tag Archives: Generations
How to Manage Multiple Generations in the Workplace
Michael Heller — December 1, 2017 — December 1, 2017 Anemone123 / Pixabay Managing generations is easy once you understand that 1) stereotypes exist for a reason and 2) generations are as alike as they are different. For one, we all want feedback and second, we’re all interested in understanding specifics about our performance. Get … Continue reading How to Manage Multiple Generations in the Workplace
What Do Older Generations Want From Customer Service? [Infographic]
Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]
Demand generation’s next frontier: 3 ways to tap into social to get more leads
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017 I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads
Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
by Julie Bernard, Columnist, November 16, 2016 Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, … Continue reading Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
How to Target Different Generations by Identity on Social Media
Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media
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