Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search. Steve Liu on November 11, 2025 A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing … Continue reading Reddit’s rise shows every brand needs a forum for its GenAI search strategy
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers. Constantine von Hoffman on September 29, 2025 GenAI search products like AI Overview are as bad for buyers as they are for marketers. Where traditional search once provided pages of possible vendors, the new tools collapse … Continue reading Why genAI search is as bad for shoppers as it is for marketers
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now. Mike Pastore on September 19, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Marketers and AI: Navigating New Depths,” SAS and Coleman Parkes. Marketers … Continue reading Marketers are expanding their use of genAI and seeing returns
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025 Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices. Maria Marino on August 29, 2025 This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For years, B2B … Continue reading GenAI powers the next era of customer listening
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025 Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a … Continue reading Winning genAI search requires structured, persona-driven content strategies
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users. Constantine von Hoffman on July 15, 2025 Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according … Continue reading GenAI taking over digital video buyers’ creatives
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers. Jeanne Jennings on July 7, 2025 Last year, I wrote about three ways marketers could use generative AI without copywriting, and the response surprised me. Many of us are looking for ways to … Continue reading 3 marketing tasks genAI can help with — no copywriting involved
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions. Frans Riemersma on April 14, 2025 Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to … Continue reading What genAI means for your marketing skills
DAM + generative AI = A new paradigm for creatives and martech leaders. Vertesia on April 10, 2025 Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in … Continue reading Beyond tagging: High-value GenAI use cases for DAM by Vertesia
