Tag Archives: Gamification

Going Beyond Engagement: Using Gamification to Build Customer Profiles

Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles

Gamification: The Savior Of Employee Productivity

Jeremy BoudinetAugust 11, 2015 Less than one-third (31.5%) of U.S. workers were engaged in their jobs in 2014, according to a 2015 Gallup poll. Here’s how Gamification can improve that metric. Looking for a new form of Monday Motivation? Gamification may be your answer. According to a recent survey, 78% of workers are utilizing games-based motivation at work, via performance-based contests, leaderboards, … Continue reading Gamification: The Savior Of Employee Productivity

5 Step Design of Social Gamification for Internet Business

Adrish BeraMay 28, 2015 Pic courtesy: Bigstock.com Real People and Friends are the biggest brand ambassadors In today’s world, the potential consumers rely more on the referrals from their friends and other consumers than on any other source including celebrity endorsement. So, as a marketer, you need to have a much deeper and meaningful relationship … Continue reading 5 Step Design of Social Gamification for Internet Business