CTV: Let The Game Ads Begin by Karlene Lukovitz @KLmarketdaily, April 15, 2022 While this column rarely focuses on specific tech solutions, today’s is an exception, because of a development that promises to help open up a new frontier for connected TV (CTV): marketing in the gaming arena. Performance CTV advertising platform tvScientific has launched … Continue reading CTV: Let The Game Ads Begin
By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do?
In the PPC Game, Adaptable Companies Win: Here’s Why Nate Nead / 15 Feb 2022 Pay per click (PPC) advertising seems like a guaranteed win. You only pay for the traffic you actually generate, so it’s practically impossible to waste money, right? On some level, this logic is sound. Other marketing and advertising strategies … Continue reading In the PPC Game, Adaptable Companies Win: Here’s Why
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Brands Need Spots That Connect To Win Super Bowl Ad Game by John Weiss , Op-Ed Contributor, February 4, 2022 Pressure. Some thrive on it while others simply crumble. Come Sunday, February 13 the Bengals and Rams will surely feel it as they compete for NFL supremacy. Even the football itself knows pressure. But the … Continue reading Brands Need Spots That Connect To Win Super Bowl Ad Game
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
John Rampton November 14, 2021 Whatever sport you prefer, you’re definitely aware that your team needs to play both sides of the ball. Even if you prefer the offense over the defense or vice versa, both are essential in winning the game. I mean Tom Brady, LeBron James, Mike Trout, or Cristiano Ronaldo can put … Continue reading Offensive and Defensive Planning to Keep Your Head in Your Money Game
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Lift Your Game With Esports Marketing by Nic Allum , September 30, 2021 The following was previously published in an earlier edition of Marketing Insider. You’d have to have been hiding under a rock not to know that gaming and esports have crossed over from subculture to mainstream entertainment. In a community multiverse that’s no … Continue reading Lift Your Game With Esports Marketing
Dale Keipert August 13, 2021 Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is … Continue reading Search Intent SEO Will Change the Game