There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Tag Archives: game
Brands Need Spots That Connect To Win Super Bowl Ad Game
Brands Need Spots That Connect To Win Super Bowl Ad Game by John Weiss , Op-Ed Contributor, February 4, 2022 Pressure. Some thrive on it while others simply crumble. Come Sunday, February 13 the Bengals and Rams will surely feel it as they compete for NFL supremacy. Even the football itself knows pressure. But the … Continue reading Brands Need Spots That Connect To Win Super Bowl Ad Game
How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Offensive and Defensive Planning to Keep Your Head in Your Money Game
John Rampton November 14, 2021 Whatever sport you prefer, you’re definitely aware that your team needs to play both sides of the ball. Even if you prefer the offense over the defense or vice versa, both are essential in winning the game. I mean Tom Brady, LeBron James, Mike Trout, or Cristiano Ronaldo can put … Continue reading Offensive and Defensive Planning to Keep Your Head in Your Money Game
How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Lift Your Game With Esports Marketing
Lift Your Game With Esports Marketing by Nic Allum , September 30, 2021 The following was previously published in an earlier edition of Marketing Insider. You’d have to have been hiding under a rock not to know that gaming and esports have crossed over from subculture to mainstream entertainment. In a community multiverse that’s no … Continue reading Lift Your Game With Esports Marketing
Search Intent SEO Will Change the Game
Dale Keipert August 13, 2021 Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is … Continue reading Search Intent SEO Will Change the Game
The Future of Marketing: Digital Marketing as a Game Changer
Bjorn Radde May 30, 2021 There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity … Continue reading The Future of Marketing: Digital Marketing as a Game Changer
Transformation is the Only Way to Really Change the Game
Daniel Burrus April 27, 2021 Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on. What is interesting is how many individuals … Continue reading Transformation is the Only Way to Really Change the Game
How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
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