The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
The Future of Google Ads: Embracing AI & Automation Vish Gohil Mar 3, 2025 Introduction Google Ads has long been the gold standard for digital advertising, offering businesses a powerful way to reach their target audience and drive conversions. Over the years, Google has continuously refined its advertising platform, integrating new technologies … Continue reading The Future of Google Ads: Embracing AI & Automation
Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future? Venkatraman Kannan on February 24, 2025 For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth … Continue reading AI agents offer a glimpse into a potentially simplified future
February 21, 2025 The invisible future of healthcare How AI will ensure the hospital of the future is no hospital BY Mike Sewell Sterile, isolating, and stressful: Today’s hospitals can kindle deep discomfort. Because they must be designed adequately for everyone, they’re designed perfectly for no one. So, what would our healthcare experience look like if … Continue reading The invisible future of healthcare
February 21, 2025 Substack bets big on video as TikTok’s future remains uncertain With new mobile video publishing and monetization tools, Substack is making it easier for creators to own their audience—and their income. BY Eve Upton-Clark With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of (March … Continue reading Substack bets big on video as TikTok’s future remains uncertain
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda’s RMN got Unilever a delicious result. Constantine von Hoffman on January 22, 2025 Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) … Continue reading Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
January 10, 2025 Port union credits Trump for averting a strike. It may shape future labor talks The success of the International Longshoremen’s Association in winning Trump’s support for its anti-automation battle could be instructive for unions facing contract renewals during his term. BY Reuters A tentative labor deal forestalled potentially damaging trade disruptions at three … Continue reading Port union credits Trump for averting a strike. It may shape future labor talks
Bluesky and Threads showed us very different visions for a post-X future The two text-based platforms share some of the same goals, but almost none of the same tactics for getting there. karissa bell Tue, Dec 31, 2024 Meta and Bluesky There’s no longer any question that Threads and Bluesky have created … Continue reading Bluesky and Threads showed us very different visions for a post-X future
Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product. Anu Adegbola on November 22, 2024 Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome … Continue reading DOJ pushing the sale of Chrome sparks industry debate over web’s future
November 22, 2024 A vision for the hospital of the future The future of medicine is positive singularity—hospitals evolving into highly efficient, tech-driven care ecosystems. BY Thomas Clozel In the grand journey of human progress, healthcare is at a tipping point. Much like the decline of civilizations chronicled by Jared Diamond, traditional hospitals, once viewed as … Continue reading A vision for the hospital of the future
