Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution. Gareth Chilton on August 8, 2025 Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but it isn’t … Continue reading CreativeOps can’t scale alone — fusion teams make it happen
Google’s New Type Of Ad Auction, Reason Clean Fusion Power Is Needed by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2025 Google Research and the University of Chicago earlier this year published a paper outlining a theoretical and practical framework for how ad auctions could work in the age of generative AI. The framework advances … Continue reading Google Presents New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness. Constantine von Hoffman on August 7, 2023 When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who: NC … Continue reading How NC Fusion executed its campaign to help girls stay involved in sports
