Tag Archives: funny

Online advertising: The funny, fuzzy math

Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Greg Krehbiel on January 3, 2024 Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — … Continue reading Online advertising: The funny, fuzzy math →

Funny: Humor Can Work In PPC Ads

PPC Strategies

By Hazel Mae Pan September 27th, 2016 Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action? One side says yes, and another says, not really. Marketing professors at the University of Massachusetts/Amherst Thomas Madden and Marc … Continue reading Funny: Humor Can Work In PPC Ads →

How To Use Funny, Smart and Nice To Grow Your Business

Marketing Guide

By Peter Levitan, Published October 15, 2014 I recently attended and spoke at HubSpot’s enormous Inbound 2014 conference. The conference had over 10,000 attendees, which must have made it one of the largest, if not the largest, marketing conferences of its kind. Clearly, people are interested in inbound marketing. Here are my two favorite moments. … Continue reading How To Use Funny, Smart and Nice To Grow Your Business →

4 funny content marketing moves

Internet Marketing

In marketing, buzzwords have a shelf life, and it’s typically about a year. Fads and stunts come and go, and we have to be as nimble as ever to keep up and create campaigns that capture fresh audiences. 2013 was the year of content marketing. Suddenly, every brand and public figure was rushing to the … Continue reading 4 funny content marketing moves →