Tag Archives: Funnels

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal Dmytro Spilka / 21 Mar 2022   From a marketing perspective, digital acceleration has been accompanied by noticeable changes in the purchasing behavior of consumers. Data shows that consumers across several global institutions are shifting to more value-based purchasing – with a greater emphasis … Continue reading Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

How To Plan Simple Products Sales Funnels For Knowledge Commerce

Shobha Ponnappa — April 1, 2020 The Idea Is To Subtly Influence Customers’ Purchase Decisions As They Proceed Down The Sales Funnel Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, … Continue reading How To Plan Simple Products Sales Funnels For Knowledge Commerce

How To Fill Your Funnels With A Profitable Audience

Brad Smith — December 6, 2016 Follow @bsmarketer— December 6, 2016 Anton recently talked about funnels. Specifically, the highest converting sales funnel he uses to grow audiences, product sales, and businesses. They’re straightforward and easy to understand once you see the setup. Except… who do you target? How do you get people into these funnels … Continue reading How To Fill Your Funnels With A Profitable Audience

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

by Shanelle Mullin May 27, 2016May 27, 2016 Would you rather optimize the path your visitor will actually take or optimize the path you think he should take? If you’d rather the former, then there’s something you need to know about linear funnels… they’re not a completely accurate representation of reality. The question is, what … Continue reading Why Linear Funnels Are a Simplified Reality (and What to Do About It)

Marketing Funnels And Buyer Journeys: What Are We Arguing About?

Think the marketing and sales funnel is obsolete? Think again. Columnist Scott Vaughan explains why the funnel as a measuring tool will help ensure your marketing efforts stay on track. Scott Vaughan on February 5, 2016 All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And … Continue reading Marketing Funnels And Buyer Journeys: What Are We Arguing About?

How To Get Marketing And Sales Funnels To Work Together

by Brian Farrell May 15th, 2015  In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. Unfortunately, these responsibilities may conflict, but if you want … Continue reading How To Get Marketing And Sales Funnels To Work Together

3 Practical Tips You Can Take Away from AdWords Search Funnels

Keegan BrownApril 14, 2015 Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you. In this article, I will … Continue reading 3 Practical Tips You Can Take Away from AdWords Search Funnels