Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion
By Laya Neelakandan May 18, 2023 In an unsigned opinion on Thursday, the Supreme Court declined to reinterpret a law that protects social media companies from being held responsible for their users’ posts, effectively dealing a victory for the tech platforms. The law, known as Section 230 of the Communications Decency Act, protects platforms … Continue reading Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts
Search Platforms Get Makeovers From All Sides by Laurie Sullivan @lauriesullivan, May 5, 2023 Bloomreach launched an algorithm for its Discovery product, intended to increase search relevance for B2B companies. The platform — developed by the commerce experience cloud company — uses natural-language processing (NLP), an algorithm that understands numeric product attributes in a search query, such as … Continue reading Search Platforms Get Makeovers From All Sides
It’s less than two months until Universal Analytics sunsets. The “Google Whisperer” is here to help you transition to Google Analytics 4. Constantine von Hoffman on May 3, 2023 Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). … Continue reading 4 tips to ease the transition from UA to GA4
AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands GRIT DAILY / 25 Apr 2023 It’s not where you start, but where you finish that matters, and nobody knows that better than Ari Squires, CEO of Profit Attraction Academy. The energetic business mogul, brand manager, author, and international … Continue reading Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands
By Porter Braswell April 27, 2023 Today we’re announcing that we’ve entered into an agreement for the acquisition of Jopwell, the first company I started and the foundation for all I’ve been able to accomplish professionally. Eight years ago, I began this journey with my co-founder Ryan Williams – and it’s completely surreal … Continue reading The top five things I’ve learned from being a Black founder
By Mark Sullivan April 20, 2023 San Francisco-based startup Patented.ai has released a plug-in, called LLM Shield, designed to warn a company’s employees when they’re about to share sensitive or proprietary information with an AI chatbot such as OpenAI‘s ChatGPT or Google‘s Bard. The company says that when employees enter company data into … Continue reading This plug-in stops employees from leaking sensitive data to AI chatbots
By Chris Morris April 20, 2023 After hemorrhaging cash for years, WeWork is now facing a possible delisting by the New York Stock Exchange (NYSE). The company announced this week that it had received a “continued listing standard notice” from the exchange, stating that, since April 11, 2023, it had fallen out of … Continue reading With its stock down 65% this year, WeWork is now at risk of being delisted from the NYSE
Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards by Laurie Sullivan @lauriesullivan, April 11, 2023 Cash-back apps make it easy for shoppers to earn rewards and for retailers to build relationships. Rakuten, which partners with thousands of stores, makes it free to join the program. Consumers can make an eligible purchase with the … Continue reading Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
