April 19, 2024 How to protect your employees from medical debt It takes more than just having health insurance to prevent the leading cause of bankruptcy. This healthcare expert details two underutilized ways to fight back. BY Michael Waterbury Employers have long understood the value of protecting the physical and financial well-being of their team. That’s … Continue reading How to protect your employees from medical debt
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Google says it will destroy browsing data collected from Chrome’s Incognito mode It’s part of a settlement reached in December over a $5 billion privacy lawsuit. Will Shanklin Updated Mon, Apr 1, 2024 ALAIN JOCARD via Getty Images The first details emerged Monday from Google’s settlement of a class-action lawsuit over Chrome’s tracking of … Continue reading Google says it will destroy browsing data collected from Chrome’s Incognito mode
March 24, 2024 What you can learn about Elon Musk from the movie he helped produce almost 20 years ago The worldview of 2005’s ‘Thank You for Smoking’ offers a surprising glimpse of the Tesla CEO’s personal views today. BY Joe Berkowitz “Few people on this planet know what it is to be truly despised,” says … Continue reading What you can learn about Elon Musk from the movie he helped produce almost 20 years ago
March 22, 2024 The secret to excellence is in this surprisingly simple regimen from the world’s top performers The difference between good and great isn’t physical. It is entirely mental. The world’s best performers learn excellence. BY Next Big Idea Club Dr. Eric Potterat has a 30-year career as a clinical and performance psychologist. He has … Continue reading The secret to excellence is in this surprisingly simple regimen from the world’s top performers
March 15, 2024 This one comment from Tim Cook just cost Apple $490 million A class-action lawsuit alleging that Cook’s 2018 call with investors was ‘misleading’ has netted a massive settlement. BY Sarah Bregel When you’re the CEO of a multibillion-dollar corporation, your words have weight. As Apple chief executive Tim Cook just found out, … Continue reading This one comment from Tim Cook just cost Apple $490 million
LinkedIn is developing in-app games to further distract you from your job hunt Companies will reportedly be ranked in the games based on their employees’ scores. Cheyenne MacDonald Sun, Mar 17, 2024 LinkedIn LinkedIn, a platform that surely everybody associates with fun, may soon offer puzzle-based games to give its users something to do … Continue reading LinkedIn is developing in-app games to further distract you from your job hunt
Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024 The biggest challenge in search will come from the need to summarize the world’s information — not just organize it — according to Jason Hartley, head of Search & Shopping as well … Continue reading Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
March 10, 2024 6 lessons in management and resilience from Canada’s busiest airport Toronto Pearson bounced back from a year of missteps and mishaps with transparent leadership that tapped its greatest resource: the employees on the ground. BY Mark Carbonelli Transparency and employee consultation led to GTAA’s successful bounce-back from air travel challenges at Toronto … Continue reading 6 lessons in management and resilience from Canada’s busiest airport
