Tag Archives: Freemium

Different experiences with free and freemium software trials

How marketers find the right solutions in disruptive times Chris Wood on April 13, 2021 at 11:38 am There are a number of hurdles to clear internally that make free trials hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital … Continue reading Different experiences with free and freemium software trials

Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

Data precedes DAA introduction of “AppChoices” consumer tool. Greg Sterling on October 26, 2014 The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the … Continue reading Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models