Brad Smith — March 21, 2017 Follow @bsmarketer— March 21, 2017 You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string … Continue reading 10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Frederick Vallaeys on February 24, 2017 Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have … Continue reading A review of free PPC reporting solutions from Google
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. Todd Saunders on March 8, 2017 As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit … Continue reading 3 free AdWords testing tools to adopt today
Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are. Julie Joyce on March 1, 2017 Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if … Continue reading Link free or die
Kevin Lynch — February 27, 2017 — February 27, 2017 When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you … Continue reading 5 Ways to Improve the CRO of Free Trial Landing Pages
Julie Chomiak — February 24, 2017 — February 24, 2017 Designing an inviting website and crafting an engaging blog is about the delicate balance between text and visuals. Gorgeous imagery, infographics, or vectors all give websites and blogs the extra “oomph” needed to turn a basic site into a stellar representation of your brand. Having … Continue reading 27 Places to Download Free Images for Websites and Blogs
Nicole Blanckenberg — February 10, 2017 Follow @https://twitter.com/StoreYaCom— February 10, 2017https://blog.storeya.com/wp-content/uploads/2017/02/EP112ECOMMERCEFUEL-1.mp3 Every major eCommerce blog has a post about how free shipping is a must. A must, in order to retain customers and drive sales. And I won’t lie, I have personally advocated free shipping to a lot of merchants. I mean, why wouldn’t I, … Continue reading Is Free Shipping Really as Profitable as We Think?
Susan Gilbert — February 6, 2017 Follow @SusanGilbert— February 6, 2017 Gain Insights on Your Social Media Campaigns With No Budget Today I have some great resources to help you monitor your social media reach for free. Finding the right audience and influencers in your niche can take a lot of time and expense, but … Continue reading Monitor Your Social Media Campaigns for Free
Jacob Orosz — January 13, 2017 Follow @jacoborosz— January 13, 2017 We often get approached by business owners asking us to do a free valuation for their business. And they tell us that other business brokers offer valuations for free. Let me tell you, however, why you, as a business owner, should be wary when … Continue reading Are Free Business Valuations Too Expensive?
