Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025 Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action
June 19, 2025 PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 BY John Kell PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage giant recently signed … Continue reading PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1
May 24, 2024 The formula for billion-dollar startups Follow the ALICE method to give your opportunity for unicorn status BY Tim Ringel I love working with startups. Entrepreneurship is inspiring in all its forms, and working with founders will often open up your team’s creativity to all kinds of new and exciting possibilities. Yet, despite the … Continue reading The formula for billion-dollar startups
By Sam Becker June 30, 2023 Don’t bend, don’t break: That may be the winning strategy to defeat office bullies, according to new research. Researchers from Dartmouth College have found that there may be some surprising ways to fight back against workplace bullies, uncovering an “Achilles’ heel” that can help equalize the playing—or working—field. … Continue reading Dartmouth mathematicians have discovered a formula to help you beat the office bully
Billy Steele We’re in the midst of a three-week break in the Formula E calendar, so now is a good time to take stock of the season so far. This is the ninth season of the all-electric racing series, but it’s the first of the Gen3 era. The new car is a massive leap forward … Continue reading Roku will stream live Formula E races for free
By Matt Abrahams March 19, 2023 The last time you were asked to introduce yourself, how did you feel? For introverts and extroverts alike, having all eyes focused on you at the team meeting, or introducing yourself to strangers at an in-person conference, can be anxiety-producing, leading to deer-in-the-headlights moments where you do … Continue reading This simple formula can help you introduce yourself like a pro—and not be forgotten
By Sam Becker December 23, 2022 Who can forget the doldrums of the pandemic in 2020, when Charmin was the hottest commodity around? Over the past couple of years, stores have managed to restock shelves and most supply chains have ironed themselves out (to a degree). But even throughout 2022, shortages of various goods … Continue reading From baby formula to Tylenol, 2022 was the year in shortages, but what’s in store for 2023?
By Jeff Beer November 11, 2022 The Mercedes Formula One team, home to seven-time world champ Lewis Hamilton, announced it has suspended its partnership agreement with the troubled cryptocurrency exchange FTX. Earlier this year, in an interview for a story on FTX’s rise in sports sponsorship, Mercedes Formula One commercial director Richard Sanders … Continue reading Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX
Formula E’s 100th E-Prix: Eight years of all-electric racingLooking back with co-founder Alberto Longo and former champ Lucas di Grassi. B. Steele When the checkered flag drops Sunday in Seoul, Formula E will have run its 100th race. It’s a far cry from the series’ humble beginnings: a shared idea from Formula E chairman … Continue reading Mercedes-EQ’s Stoffel Vandoorne wins Formula E world championship
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
