Tag Archives: forget

8 Out of 10 People Forget Branded Content In 3 Days

By Victoria Klochkova July 27th, 2017   Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days

Forget Video or Blogging If You Want to Reach Business Leaders

Graham Jones — June 23, 2017 Follow @grahamjones — June 23, 2017 Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them … Continue reading Forget Video or Blogging If You Want to Reach Business Leaders

Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which

Bart de Pelsmaeker — April 9, 2017 Follow @bartdp— April 9, 2017 Microsites used to be a very popular tool a couple of years back, but got a very bad rep because microsites were heavily abused by black-hat SEO folks, who used them to set up private blog networks and artificially create backlinks to content. … Continue reading Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which

Marketers Often Forget This Key Aspect When Planning a Redesign

Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign

Forget big data: Why thinking small can help marketers see the future

Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016    No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future