By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Han Jin — July 21, 2017 Follow @jinhan8 — July 21, 2017 janeb13 / Pixabay Many young professionals who have worked for a couple years in corporate have debated whether to quit their jobs to complete an MBA. Some of them are looking for a career change, others are looking to move up in their … Continue reading 3 Reasons to Forget the MBA & Head to a Startup for Training
Graham Jones — June 23, 2017 Follow @grahamjones — June 23, 2017 Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them … Continue reading Forget Video or Blogging If You Want to Reach Business Leaders
Amanda Clark — May 31, 2017 Follow @GrammarChicInc— May 31, 2017 You’ve slaved away crafting what you think is the perfect resume. It shows how you’ve progressed throughout your career and what you have to offer to your next employer. But before you send it off, it’s time to give it one more once-over to … Continue reading Don’t Forget: A Checklist for Your Resume
Bart de Pelsmaeker — April 9, 2017 Follow @bartdp— April 9, 2017 Microsites used to be a very popular tool a couple of years back, but got a very bad rep because microsites were heavily abused by black-hat SEO folks, who used them to set up private blog networks and artificially create backlinks to content. … Continue reading Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which
David Rode — January 20, 2017 — January 20, 2017 When you are selling a SaaS product, you really need to think about what you’re actually selling. At PeopleMetrics we realize that we’re not only selling software, we’re selling a service. It seems like an obvious truth (after all, they are called Software-as-a-Service products), but … Continue reading Don’t Forget to Put the Service in Your SaaS
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. Janet Driscoll Miller on January 20, 2017 So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to … Continue reading Relaunching your website? Don’t forget an SEO audit!
Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. Andrew Shotland on November 1, 2016 Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give … Continue reading When going HTTPS, don’t forget about local citations!