Tag Archives: FOMO

Is Your Marketing Strategy Rooted In FOMO? It Shouldn’t Be

Is Your Marketing Strategy Rooted In FOMO? It Shouldn’t Be by Elise Stieferman , May 18, 2022 With changes in technology and capabilities evolving on what feels like a daily basis, it can be easy for you, as a marketer, to feel overwhelmed, behind, and concerned. You’ll ask yourself: Am I doing what’s best for … Continue reading Is Your Marketing Strategy Rooted In FOMO? It Shouldn’t Be →

Wanted: FOMO. “Fear of Missing Out” Keeps Killing Productivity

Productivity Management

Aysel Safarova August 16, 2021 FOMO defined What is FOMO? And why is it so important? Well, it’s one of the most popular syndromes of the 21st century – the fear of missing out. More than half of social media users are experiencing FOMO. They are continuously afraid of missing something – an event, news, … Continue reading Wanted: FOMO. “Fear of Missing Out” Keeps Killing Productivity →

5 FOMO Techniques to Increase Online Sales

Online Sales

Akram Tariq Khan January 4, 2021 Large eCommerce organizations have been known to deploy Fear of missing out or FOMO tactics to increase revenue. It leverages human psychology as a push marketing strategy to turn window-shoppers into actual buyers. The basic instinct that triggers such impulsive decisions is the fear that others might have exposure … Continue reading 5 FOMO Techniques to Increase Online Sales →

How to Use FOMO to Boost Black Friday Sales

Black Friday

Syed Balkhi — October 9, 2019 Follow @SyedBalkhi Black Friday, one of the biggest shopping days of the year, is fast approaching. If you want to take advantage of Black Friday and generate more sales for your business, you need to start preparing for this crazy day now. But with so many awesome Black Friday … Continue reading How to Use FOMO to Boost Black Friday Sales →

How to Not Fall Victim to Business FOMO

Business Mistakes

Taylor Gordon — May 21, 2018 — May 21, 2018 rawpixel / Pixabay You’ve probably heard of the saying FOMO before. It’s the fear of missing out on experiences when you see other people doing them. FOMO can happen in your personal life, and it’s a real phenomenon in business as well. It seems like … Continue reading How to Not Fall Victim to Business FOMO →

How to Use FOMO to Create Urgency in Your Email Marketing

Email Marketing Tools

Kristen Dunleavy — April 29, 2018 Follow @KristenWritesIt — April 29, 2018 FOMO – the fear of missing out – and the concept of exclusivity are potent tools for email marketers. “FOMO marketing is messaging that triggers your audience’s innate fear of missing out in order to make them more likely to take action,” writes … Continue reading How to Use FOMO to Create Urgency in Your Email Marketing →

Avoid FOMO, How Declining Certain Work Meetings May Increase Productivity

Productivity

Catherine Pidgeon — November 17, 2016 — November 17, 2016 The first step to reclaiming your inbox is understanding your communication behaviors and baselines – do you spend more than 20 hours per week in meetings and do you schedule more than 2-3 meetings per week with your team? If so, you may be distracting … Continue reading Avoid FOMO, How Declining Certain Work Meetings May Increase Productivity →