Tag Archives: Fold

LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New

LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2021 LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will end its run at the … Continue reading LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New →

There is No Fold: Myth of the Scroll Below the Fold

Website Special Guidelines

Hilary Coles — December 31, 2018 — December 31, 2018 kreatikar / Pixabay If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s … Continue reading There is No Fold: Myth of the Scroll Below the Fold →

Is It Okay to Put a CTA or Form Below the Fold?

PPC Campaigns

by Christopher Mathieu December 28, 2015 Follow @NewBreedMktgDecember 28, 2015 Placing your call-to-action and form above the fold of your landing page is a well-documented best practice – is it not? It turns out the answer isn’t nearly as clear as some may make it seem. In fact, based on our experience and research higher … Continue reading Is It Okay to Put a CTA or Form Below the Fold? →

Want Better SEO Results? Focus Above the Fold!

Search Engine Optimization

Lindsey PattersonOctober 13, 2015 Search engine optimization, or SEO, has proved over the years to be an elusive and fluid pursuit. As Google and other search engines are constantly changing their algorithms, the industry often contains more mysteries than it does concrete answers. Things have changed almost entirely since the early days of SEO. However, … Continue reading Want Better SEO Results? Focus Above the Fold! →

Above The Fold Still Critical For B2B Email Design

B2B

Howard J. SewellApril 26, 2015 “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within … Continue reading Above The Fold Still Critical For B2B Email Design →