Tag Archives: Focused

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel

Reports

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel →

I’m a Black CEO and these are my top tactics to stay focused and deliver results

Productive Meetings

  By Brennan Nevada Johnson February 16, 2023   My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results →

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused

Performance Review

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese  @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused →

A Dull, Simple, Easy System For Freelancers To Stay Focused Each Day

Freelancing Tools

Stefan Palios February 3, 2021 Staying focused as a freelancer is tough. The only constant in your life is change. Even with ongoing clients, you’ll rarely have two identical days. Then you realize perhaps the most daunting thing of all: as a freelancer, you are every role. You’re the CEO, head of sales, head of … Continue reading A Dull, Simple, Easy System For Freelancers To Stay Focused Each Day →

Local SEOs most focused on link building and content development, report finds

SEO Link Building

80% of survey respondents said they were also buying (local) ads on Google. Greg Sterling on June 16, 2020 at 9:05 am In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses … Continue reading Local SEOs most focused on link building and content development, report finds →

When You’re Focused on Upstream, What do You Measure?

SEO Metrics

Laura Patterson — February 28, 2020 In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same … Continue reading When You’re Focused on Upstream, What do You Measure? →

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