Tag Archives: Focus

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 →

Nuro lays off 30 percent of staff, shifts focus to R&D

Employee Layoffs

Nuro’s third-gen driverless delivery vehicle includes an external airbag The driverless machine also hauls twice as much cargo. Jon Fingas|@jonfingas Nuro already has a third driverless delivery vehicle on the way, and this model is focused as much on protecting others as it is hauling goods. The newly introduced version, simply called Nuro, … Continue reading Nuro lays off 30 percent of staff, shifts focus to R&D →

Google And Microsoft Focus On Travelers

Travel and Tourism

Google And Microsoft Focus On Travelers by Laurie Sullivan @lauriesullivan, April 3, 2023 Airports are expecting a surge in travel this summer. Passports are taking longer to process, and the FAA warns to brace for a shortage of traffic controllers. Despite what might seem like chaos, Google and Microsoft are gearing up for the season with … Continue reading Google And Microsoft Focus On Travelers →

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Marketing Performance

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning →

Why focus is the way forward for high-performing marketing organizations

Marketing Performance

Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations →

To Thrive, Agencies Need To Focus On Innovation And The Long Term

Innovation

To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term →

Cybersecurity Focus: How to Make Remote Work Safer

Remote Work Environment

Cybersecurity Focus: How to Make Remote Work Safer Alex Vakulov / 17 Jan 2023 Telework is a long-running trend in the business world, and it has reached unprecedented heights because of the Coronavirus emergency. As a result, numerous companies have been forced to plunge headlong into implementing the remote work model, and predictably enough, … Continue reading Cybersecurity Focus: How to Make Remote Work Safer →

Why you should focus on habits instead of resolutions this New Year

Building Habits

By Stephanie Vozza January 01, 2023 If you’re considering making a New Year’s resolution for 2023, you should know that your brain is working against you. That’s because we have reptilian brains that want to protect us, which includes a “fight or flight” reaction to change, says Jeremy Campbell CEO of Black Isle Group, … Continue reading Why you should focus on habits instead of resolutions this New Year →

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Google Tools

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results →

Amazon Ads Features Focus On Measurement, Clean Room, Video

Amazon Advertisement

Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video →