The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Ginny Marvin on July 2, 2020 The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed … Continue reading Ad fraud prevention firm CHEQ enters PPC market
Angela Hausman, PhD — June 8, 2020 Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a … Continue reading How to Build a Marketing Firm from Scratch: Success in Your Own Business
Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services
Killing Black Friday: Security Firm Warns Of Holiday Email Scams by Ray Schultz , Columnist, November 27, 2019 Here’s a development that shouldn’t please anyone in this business: Forbes has published an article by Zak Doffman, founder of security firm Digital Barriers, warning people to be careful about the Black Friday emails they open. We … Continue reading Killing Black Friday: Security Firm Warns Of Holiday Email Scams
Kelly MicKey — February 3, 2019 — February 3, 2019 More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time. Buyer behavior has shifted dramatically, recruiting and … Continue reading 5 Ways to Grow Your Firm 5X Faster than Average
Rick Lepsinger — November 29, 2018 Follow @onpoint_llc — November 29, 2018 rawpixel / Pixabay Succession planning is a crucial component of sustained organizational success. Some measure of turnover is inevitable for any company, and the financial costs of not filling those vacancies quickly can be significant. A 2013 Mercer study even estimated that these … Continue reading Top 4 Benefits of Using a Consulting Firm for Succession Planning
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud
Tim Asimos — September 27, 2018 Follow @timasimos — September 27, 2018 Free-Photos / Pixabay Today, anyone with valuable, relevant content can attract an audience online. Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded … Continue reading 7 Compelling Reasons Your Firm Should Be Blogging
Judy Caroll — July 17, 2018 Follow @JudyCaroll1 — July 17, 2018 We’ve all been there before, we’re stuck in front of our monitors, and we’ve found that we’ve run out of leads. The feeling can happen in any industry and looking for new IT consulting leads is not insulated from this. Take it from … Continue reading IT Consulting Leads: Finding New Business for Your Tech Consulting Firm
Lee Frederiksen — June 7, 2018 Follow @hingemarketing — June 7, 2018 geralt / Pixabay You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. Finding, attracting, and keeping good talent can make or break a … Continue reading Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
