Marketers Find Performance Advertising A Tariff Workaround by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2025 Marketers are paying little attention to Chinese factories flooding TikTok with videos urging Americans to buy direct from them to bypass U.S. President Trump’s tariffs. In one video a man stands on a factory floor claiming to have access to manufacturers that … Continue reading Marketers Find Performance Advertising A Tarriff Workaround
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
February 27, 2025 3 tips for federal workers who are scrambling to find new jobs Career experts weigh in on how laid-off federal employees can translate their skills to the private sector. BY Lily McDonald Federal workers are facing uncertainty as President Trump and Elon Musk have already given notice to around 30,000 employees, with no … Continue reading 3 tips for federal workers who are scrambling to find new jobs
January 12, 2025 How to find motivation at work in the new year—even at the same job Maybe you have no plans to make major career moves in 2025. Here’s how you can still seek out new opportunities and thrive in your current role. BY Pavithra Mohan At the start of a new year, it … Continue reading How to find motivation at work in the new year—even at the same job
See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. Lisa Peyton on December 19, 2024 In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful … Continue reading How to use AI to find and prioritize untapped market segments
Michael Menard found through self-exploration and research that the answer is gratitude. BY Michael Menard When invited to speak to a group of NASA engineers, I was asked to address just two questions: What was the single factor contributing most to my career satisfaction at Johnson & Johnson? What was the primary driver of my creativity … Continue reading The one word that helped me find career satisfaction
October 26, 2024 How to find a financial adviser you can trust Before you hire a financial planner, here are the four key questions you need to ask them. BY Emily Guy Birken I’ll let you in on a little secret: Even money experts can feel intimidated when walking into a financial adviser’s office for the … Continue reading 4 questions you need to ask to find a financial adviser you can trust
August 31, 2024 A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you) Tessa West is a social psychology professor at New York University and an expert on interpersonal communication. She has over 100 academic publications and is a regular contributor to the Wall Street Journal. … Continue reading A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you)
July 13, 2024 With these apps, great Wi-Fi is easy to find No mobile data? No problem. These two apps will help you track down fast and reliable Wi-Fi connections wherever you roam. BY JR Raphael Is there anything more annoying than finding yourself stuck in a place where your phone’s data connection isn’t working—or, if … Continue reading With these apps, great Wi-Fi is easy to find
June 30, 2024 If you’re struggling to find focus after vacation, read this For the skeptics and lifelong multitaskers who insist they’re proficient and productive, multiple studies have busted the myth that you can pull off the juggling act with aplomb. Focus requires effort. BY Lydia Dishman I’m just back from a short vacation, and … Continue reading If you’re struggling to find focus after vacation, read this
