Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. Kim Davis on October 6, 2023 This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The … Continue reading Meta launches genAI features for ads
Tag Archives: Features
New GA4 features improve security and report accuracy
Marketers can now redact client-side text and exclude Google data signals from reports and explorations. Nicola Agius on October 6, 2023 Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data … Continue reading New GA4 features improve security and report accuracy
How to use the UA 360 features available in GA4
Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4. Constantine von Hoffman on August 25, 2023 This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we … Continue reading How to use the UA 360 features available in GA4
Google Ads unwraps several new features ahead of holiday season
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies. Nicola Agius on August 9, 2023 Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top … Continue reading Google Ads unwraps several new features ahead of holiday season
8 Google Analytics Features Enhance App Measurement, Performance
8 Google Analytics Features Enhance App Measurement, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 3, 2023 Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave across the web and apps. Gameberry Labs, a game developer based … Continue reading 8 Google Analytics Features Enhance App Measurement, Performance
Meta Expands Lead Ads Features, Tests Promotional Ads Product
Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
AI in martech: this week’s new features, products and platforms
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms
This week’s AI-powered martech features, products and platforms
Customer experience, email assistants, programmatic ad fraud detection and more in this week’s roundup of AI products. Constantine von Hoffman on May 11, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more … Continue reading This week’s AI-powered martech features, products and platforms
Twitter alternative Mastodon is fixing its confusing sign-up process—and adding new features
By Chris Morris May 01, 2023 Mastodon, which many have considered the social media site most likely to take Twitter’s place, is making itself more user friendly. The platform, on Monday, announced a series of changes to make it more intuitive for new users—and rewarded current members with an update on some long-requested features. … Continue reading Twitter alternative Mastodon is fixing its confusing sign-up process—and adding new features
YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers by Colin Kirkland , April 10, 2023 YouTube Premium is adding new offerings for subscribers, including higher 1080p HD video quality, an expanded co-watching experience for FaceTime via iOS SharePlay, and more precise queuing options for mobile users. For $11.99 a month, subscribers using … Continue reading YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
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