What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. Brian Patterson on November 21, 2017 This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known … Continue reading Is the featured snippet bubble bursting?
Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
By IanNaylor July 25th, 2017 First introduced in late 2014, featured snippets are usually shown in response to a question based query, and they display content that answers the question. Featured snippets appear at the very top of the search engine results page (SERP), above all the other results. They always include a link … Continue reading How To Become A Featured Snippet
Bill Achola — July 13, 2017 Follow @billachola — July 13, 2017 mmdexe / Pixabay When you hear about getting featured on CNN, you’d probably think it’s a big deal. After all, it’s one of the most renowned television news channels not only in the United States, but also throughout the world. Based on that … Continue reading Why Startups Should Aim to Get Featured on CNN
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted ‘position zero.’ Brian Ussery on June 30, 2017 Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a … Continue reading Featured snippets: Optimization tips & how to ID candidate snippets
By Gennaro Cuofano June 21st, 2017 When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, … Continue reading How To Get Your Featured Snippet
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. Stephan Spencer on June 5, 2017 For many site owners, ranking in position 1 is the holy grail of SEO. However, if … Continue reading How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
Jennifer Gwinnutt — May 26, 2017 Follow @Jenniferrgwin94— May 26, 2017 When iWeb visited IRX 2017 last month, we picked up on a wealth of exciting and upcoming trends that are predicted to emerge from the world of eCommerce in the immediate future. One speech that really stood out for us was from Nick Wilsdon, … Continue reading What Are Featured Snippets And How Do They Affect SEO?
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017 Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad
Featured Snippets: A Dead-Simple Tactic for Making Them Stick By: Ronell Smith November 23rd, 2016 At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google’s featured snippets during his talk, “Surviving Google: SEO in 2020“: “Let’s say you’re No. 5 in a competitive query, and you’re trying to get … Continue reading Making Featured Snippets Stick
