Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz @KLmarketdaily, August 22, 2023 Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX. The creative tech company analyzed more than 126,000 global ads released in 2022, which were supported … Continue reading Older Adults Make Up Just 4% Of People Featured In Ads
George Drennan June 9, 2021 Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing … Continue reading 10 Featured Snippet Optimization Tips: How to Win Spot Zero
Kristina Henry — April 3, 2020 On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing on page one of Google. Google holds that this … Continue reading What Google’s Featured Snippet Deduplication Means for Your Site
Matthew Goulart — March 10, 2020 If you haven’t already taken notice, Google keeps changing its features constantly. To rank for them, you must know exactly how these features work to stay current and ahead of the game. Featured Snippets are usually the first thing we see when we search for something on Google. These … Continue reading Google’s Featured Snippets
Derek Gleason — February 3, 2020 On January 23, Google announced that “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.” If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first … Continue reading No More “Double Dipping” on Featured Snippets—Does It Matter?
Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers
Kerry Dye — December 26, 2018 — December 26, 2018 In the age of mobile and voice search, featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of … Continue reading How to Get Featured Snippets in Google Search
Navneet Kaushal — September 20, 2018 Follow @navneetkaushal — September 20, 2018 Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and … Continue reading 5 Types of Content to Create for Google’s Featured Snippets
By Gennaro Cuofano July 24th, 2018 Pubcon, Las Vegas, November 2017. Gary Illyes from Google mentioned making content Voice Assistant friendly as one of the most critical aspects for SEO in the years to come. With the WordLift team, we’ve been committed to this for over a year and a half now. In fact, making your … Continue reading How To Steal Featured Snippets With Your Blog
By Ann Smarty July 17th, 2018 A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched for a question and had it come up in a box telling you the answer right away? This is a … Continue reading The Evolution and Expansion of Google’s Featured Snippets
