They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall
Tag Archives: Fall
Getting Google to Fall Back in Love with Your Website
Justin Herring October 12, 2021 According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on … Continue reading Getting Google to Fall Back in Love with Your Website
157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Kristen McCormick August 27, 2021 Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility … Continue reading 157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
If You Were to Fall Ill, Would Your Business Be Set Up for a Successful Transfer?
Sara Gelsheimer February 15, 2021 The business community has certainly felt the impact of the pandemic — so much so that the number of active business owners fell by 3.3 million between February and April 2020. That’s a 22% decline, the largest on record. Small businesses were hit the hardest, but nearly half have said … Continue reading If You Were to Fall Ill, Would Your Business Be Set Up for a Successful Transfer?
Online Advertising Still Sucks: Fall 2020 Edition
Online Advertising Still Sucks: Fall 2020 Edition by Maarten Albarda , Featured Contributor, October 16, 2020 The last time I wrote about ad fraud was on May 15. So I think we are long overdue for another episode of Online Advertising Still Sucks, so it is with trepidation that I present to you the Fall … Continue reading Online Advertising Still Sucks: Fall 2020 Edition
Amazon Gains Product Searches, As Google Shares Continue To Fall
Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall
5 Social Media Content Ideas for the Fall Season
Chris Christoff September 30, 2020 Coming up with new content ideas for social media can be difficult. If you’re struggling to think of fun social media campaigns, don’t worry. You can use the change of season to get your creative juices flowing. There’s so much happening in the Fall season; the leaves are changing color, … Continue reading 5 Social Media Content Ideas for the Fall Season
Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Why Google Organic Traffic To Websites Continues To Fall
Why Google Organic Traffic To Websites Continues To Fall by Laurie Sullivan @lauriesullivan, May 28, 2020 Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, and retailers acknowledge that they do not see the same volume of traffic from organic search as before the COVID-19 pandemic, … Continue reading Why Google Organic Traffic To Websites Continues To Fall