Zoe Gadd — May 26, 2020 With more people than ever now based at home, the COVID-19 pandemic has undoubtedly shifted the way in which people are searching online. The online auction could now be considered more lucrative than ever, with more ad space available and more consumers actively searching online. This, in turn, gives … Continue reading PPC Opportunities for SMBs as Costs Fall During COVID-19
Max Palmer — December 24, 2019 Snapchat’s initial success gave rise to excitement for many. Millions of users, hyper-growth, and close-to-unheard-of engagement levels. They raised huge amounts of money and became a household name pretty quickly. Yet, more and more people have begun to jump off of the Snapchat bandwagon, signaling the potential fall of … Continue reading 7 Things Entrepreneurs Can Learn From the Fall of Snapchat
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?
Albert Costill — November 14, 2019 As a business owner, I’m sure you’re always on the lookout for gaining a competitive edge. While delivering excellent products/services and providing top-notch customer service is a must, so is being socially responsible. Being socially conscience is essential for your survival. Customers, Millennials in particular, expect and prefer to … Continue reading How to Ensure Company Social Causes Don’t Fall by the Wayside
By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019 For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon
Average Order Values Fall As Mobile Purchases Rise by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Brands that saw a 4% decline in their average order value (AOV) during the Thanksgiving Day weekend — despite consumers spending more — are not alone. Consumers tend to spend less per purchases on mobile devices. And with … Continue reading Average Order Values Fall As Mobile Purchases Rise
Melissa Ingold — November 14, 2018 Follow @timefreedombiz — November 14, 2018 geralt / Pixabay The day will come (heck, maybe it’s already here), when you suddenly find yourself at a crossroads in your business – one path leads to exciting opportunities and massive growth, while the other keeps you nice and safe right where … Continue reading 5 Reasons to Fall Head-Over-Heels in Love with Outsourcing
Holiday Online Revenue To Rise, But Average Order Values Fall by Laurie Sullivan @lauriesullivan, September 14, 2018 Search marketing company NetElixir’s 2018 Holiday Forecast predicts overall economic growth of 15% — up from 13% in 2017, and 10% in 2016. Initial findings estimate that 62% of all product searches now occur on Amazon, and 30% … Continue reading Holiday Online Revenue To Rise, But Average Order Values Fall
Taylor Gordon — May 21, 2018 — May 21, 2018 rawpixel / Pixabay You’ve probably heard of the saying FOMO before. It’s the fear of missing out on experiences when you see other people doing them. FOMO can happen in your personal life, and it’s a real phenomenon in business as well. It seems like … Continue reading How to Not Fall Victim to Business FOMO
Stephanie Wharton — February 13, 2018 — February 13, 2018 What do you do when a customer seems to fall out of love with your products or services? An account that was once flourishing with activity now sits inactive. Is it possible to re-engage that person and convert them back into a loyal customer? If … Continue reading 3 Creative Emails That Will Make Your Customers Fall in Love with You Again
