March 24, 2025 Could Tesla’s fall from grace upend the entire U.S. EV market? BY Dan Gearino and Inside Climate News When people are protesting at an automaker’s retail locations because of the CEO’s political actions, when that automaker’s sales are plummeting around the world, when that company’s vehicle lineup is sorely in need of a … Continue reading Could Tesla’s fall from grace upend the entire U.S. EV market?
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025 AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report
March 08, 2025 Invest in women or prepare to fall behind BY Wema Hoover I have spent my career watching companies make bold declarations about gender equality, only to see those promises fade when tested. Women are often spotlighted in recruitment campaigns but left behind in promotions, appointments, and development opportunities. Policies designed to level the … Continue reading Invest in women or prepare to fall behind
Don’t Fall For Seemingly ‘Sexy, High And Sweet’ ROAS by Laurie Sullivan , Staff Writer @lauriesullivan, December 16, 2024 Paid search has become the most effective channel to drive awareness for Hilton, Gino Abbate, vice president of Americas marketing at the company, said during an interview at the MediaPost Performance Marketing Insider Summit. “In a performance world … Continue reading Don’t Fall For Seemingly ‘Sexy, High And Sweet’ ROAS
November 18, 2024 Tesla stock rises, Uber and Lyft fall, after report that Trump might be friendly to self-driving cars The EV maker, led by key Trump advisor Elon Musk, recently showed off an autonomous vehicle called the Cybercab. BY Michael Grothaus Shares in Tesla, Inc. (Nasdaq: TSLA) are rising in premarket trading this morning after … Continue reading Tesla stock rises, Uber and Lyft fall, after report that Trump might be friendly to self-driving cars
August 30, 2024 Big banks fall short on climate risk plans says U.S. regulator The Office of the Comptroller of the Currency conducted a review last year including 22 large banks to see how they account for the impact of climate change on their loan books and businesses. BY Reuters A top U.S. banking regulator has … Continue reading Big banks fall short on climate risk plans says U.S. regulator
August 29, 2024 How to fall back in love with your job If you used to love what you did and are now feeling defeated or disengaged, there are options. BY Stephanie Vozza Most of us are excited to start a new job. The newness of your responsibilities and working relationships makes going to work each … Continue reading How to fall back in love with your job
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. Anu Adegbola on July 12, 2024 LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American … Continue reading LinkedIn’s AI ad tool to launch globally this fall
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. Eric Dates on May 10, 2024 Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing … Continue reading A scoring model your GTM team will fall in love with
Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists? by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2024 Microsoft President Brad Smith may have just created a deeper chasm between brand loyalists and those who are not, with the introduction of the company’s new AI hub. Smith agreed to have President Joe … Continue reading Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
