Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
Sara Gelsheimer February 15, 2021 The business community has certainly felt the impact of the pandemic — so much so that the number of active business owners fell by 3.3 million between February and April 2020. That’s a 22% decline, the largest on record. Small businesses were hit the hardest, but nearly half have said … Continue reading If You Were to Fall Ill, Would Your Business Be Set Up for a Successful Transfer?
Online Advertising Still Sucks: Fall 2020 Edition by Maarten Albarda , Featured Contributor, October 16, 2020 The last time I wrote about ad fraud was on May 15. So I think we are long overdue for another episode of Online Advertising Still Sucks, so it is with trepidation that I present to you the Fall … Continue reading Online Advertising Still Sucks: Fall 2020 Edition
Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall
Chris Christoff September 30, 2020 Coming up with new content ideas for social media can be difficult. If you’re struggling to think of fun social media campaigns, don’t worry. You can use the change of season to get your creative juices flowing. There’s so much happening in the Fall season; the leaves are changing color, … Continue reading 5 Social Media Content Ideas for the Fall Season
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Why Google Organic Traffic To Websites Continues To Fall by Laurie Sullivan @lauriesullivan, May 28, 2020 Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, and retailers acknowledge that they do not see the same volume of traffic from organic search as before the COVID-19 pandemic, … Continue reading Why Google Organic Traffic To Websites Continues To Fall
Zoe Gadd — May 26, 2020 With more people than ever now based at home, the COVID-19 pandemic has undoubtedly shifted the way in which people are searching online. The online auction could now be considered more lucrative than ever, with more ad space available and more consumers actively searching online. This, in turn, gives … Continue reading PPC Opportunities for SMBs as Costs Fall During COVID-19
Max Palmer — December 24, 2019 Snapchat’s initial success gave rise to excitement for many. Millions of users, hyper-growth, and close-to-unheard-of engagement levels. They raised huge amounts of money and became a household name pretty quickly. Yet, more and more people have begun to jump off of the Snapchat bandwagon, signaling the potential fall of … Continue reading 7 Things Entrepreneurs Can Learn From the Fall of Snapchat
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?