Daria Bagina — January 19, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth or Fact?
Daria Bagina — January 17, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth of Fact?
Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline. Clay Cazier on December 18, 2015 As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are more easily seen, understood and clickable than traditional organic … Continue reading An In-Depth Look At Image Optimization: Fact And Future
As digital advertising continues to transform, columnist Peter Minnium shares five things he’s learned to help marketers take advantage of this new, digitally driven world. Peter Minnium on November 6, 2015 “Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first … Continue reading Is That A Fact? 5 Principles For Proving That Digital Advertising Works
Brooke BallardOctober 8, 2015 I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications. This leads to … Continue reading How To Overcome The Fact That People Are NOT Reading Your Emails
Daniel JamesAugust 5, 2015 We all have reputations, whether or not we’re aware of it, but do you know that your company has a reputation too? In fact, there’s a chance that your organization has multiple reputations: a reputation for product and services, a reputation for customer service, and even a reputation for your hiring … Continue reading Fact or Fiction: Your Company’s Talent Acquisition Digital Reputation
Daniel JamesJuly 17, 2015 We often hear the phrase “less is more” tossed around in a variety of everyday scenarios. No matter what the situation, the idea is simple: put in less of X, get more of Y. And who doesn’t love a steal of a bargain? If we find a home that’s under market, … Continue reading Fact or Fiction: A Low Cost of Hire is Always Good
Steve HammMay 29, 2015 There’s always a certain degree of uncertainty when it comes to search engine marketing. In this blog, we’re going to dispel two myths and reiterate a fact to help you with your marketing efforts: Myth: SEO tricks are more effective than content creation This may have been true back in 2008, but … Continue reading 2 Myths and 1 Fact Concerning Search Engine Marketing
Brent PohlmanMay 19, 2015 2015 – The year where organic search is coming back.(I don’t think it was ever gone – It was more about the way I was looking at it.) No, I am not dreaming. I have been waiting for this moment for the last four years. It appears Google is awarding websites … Continue reading Organic Search is Not Dead – In Fact It’s Never Been Stronger!