Tag Archives: Fact

An In-Depth Look At Image Optimization: Fact And Future

Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline. Clay Cazier on December 18, 2015 As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are more easily seen, understood and clickable than traditional organic … Continue reading An In-Depth Look At Image Optimization: Fact And Future

Is That A Fact? 5 Principles For Proving That Digital Advertising Works

As digital advertising continues to transform, columnist Peter Minnium shares five things he’s learned to help marketers take advantage of this new, digitally driven world. Peter Minnium on November 6, 2015 “Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first … Continue reading Is That A Fact? 5 Principles For Proving That Digital Advertising Works

Fact or Fiction: Your Company’s Talent Acquisition Digital Reputation

Daniel JamesAugust 5, 2015 We all have reputations, whether or not we’re aware of it, but do you know that your company has a reputation too? In fact, there’s a chance that your organization has multiple reputations: a reputation for product and services, a reputation for customer service, and even a reputation for your hiring … Continue reading Fact or Fiction: Your Company’s Talent Acquisition Digital Reputation