Tag Archives: faces

Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic messaging. Kim Davis on December 23, 2020 Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of … Continue reading Marketing the COVID vaccine faces familiar challenges →

The 3 Challenges Every New Leader Faces, and How to Overcome Them

Leadership Skills

Paul Keijzer — August 23, 2019 Follow @Paul_Keijzer — August 23, 2019 The moment you accept your first real “leadership” position is not one you’re likely to forget. It’s thrilling, exhilarating, and intimidating all at once. It’s humbling too, to realize that all business leaders were in your shoes once, and now the spotlight is … Continue reading The 3 Challenges Every New Leader Faces, and How to Overcome Them →

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

Data Driven Techniques

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019 “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them. →

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges

Facebook

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges by Amanda Silvia , Op-Ed Contributor, November 14, 2018 The year 2018 has been big for smart speakers. With so many new devices introduced and reports of steady market growth throughout the year, it may seem that “Alexa” can be heard in most households across America. … Continue reading Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges →

5 Biggest Problems Every Small Business Faces

Smart Business Tips

Sawaram Suthar — April 30, 2017 Follow @sawarams— April 30, 2017 Starting a business is not such a big deal. But managing the process for a long time is the primary challenge for every small business or startup. Small and medium-sized enterprises control over 95% of the business market and regulate 60-70% of employment. But … Continue reading 5 Biggest Problems Every Small Business Faces →

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Customer Segmentation

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd →