by Jonny Rosen Follow @ohjonnyAugust 25, 2016 Facebook is a goliath in the social media world. In fact, Facebook has more users than there are people in China. Those users are also active. They don’t just sign up for an account and never return to the site. The average Facebook user in the United States … Continue reading How to Get More Engagement on Facebook
by Salma Jafri Follow @salmajafriAugust 25, 2016 Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts. Further, Facebook, in an algorithm update announced that it will prioritise … Continue reading 5 Ways To Use Facebook Groups To Market Your Business
by Maxwell HertanAugust 23, 2016 Have you marketed on Facebook but haven’t seen any significant improvement in your sales? Sometimes it may seem easier to focus your energy elsewhere in your business rather than pursue a medium that is constantly evolving and changing. However there is a simple 4-step process which is achieving amazing results … Continue reading The 4 Crucial Steps Needed To Actually Drive Sales From Facebook
by Don WilliamsAugust 21, 2016 In my private life I like to capture many of life’s little moments and my time with my children to share with family and friends. I don’t think I’m any different than the rest of society. In fact, we live in an “overshare” world where we post up-to-the-minute our daily … Continue reading Keep It Live: 3 Reasons Why You Should Be Using Facebook Live
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
by Joe PizerAugust 17, 2016 When Google released dynamic product ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for dynamic product ads … Continue reading How to Use Search to Enhance Your Facebook Dynamic Ads
IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts. Amy Gesenhues on August 11, 2016 Of all the CMOs I have interviewed, IHOP’s Kirk Thompson may be the happiest. “I have truly the best job in the world because I get every day to wake … Continue reading A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
by Gina BottiAugust 7, 2016 We live in a technology-driven world and it’s gone mobile. As digital marketers, we’re very familiar with the mantra that our marketing campaigns need to be optimized for mobile on every digital channel, from search to social to our website. It’s a valid notion considering we’ve surpassed the mobile tipping … Continue reading Your Facebook Advertising Has a New Match Made in Heaven
August 5, 2016 Remember the last time you went to a party and made a ridiculously bad first impression? Wasn’t good, right? You felt nervous, ignored and generally a social outcast. It happens. Well just imagine if your brand had that poor quality first impression every day. How about every minute of the day? If … Continue reading How To Make Your Facebook Page Cover Photo A Key Part Of Your Marketing Awesomeness
August 3, 2016 The Facebook Verification Badge is displayed on verified Pages to tell visitors that Facebook has confirmed the Page is authentic. The proof of a Page’s authenticity shows up as either a gray circle badge with a tick mark or a blue circle badge with a tick mark. The Badge appears on … Continue reading How To Get A Verification Badge For Your Facebook Page
