How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017 After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4
Ivan Ivanov — August 25, 2017 — August 25, 2017 When taken at face value, the Internet culture driven social media success seems to depend on a dash of creativity and a ton of luck. Yet, the more one looks at the data, the clearer the picture gets. Engagement boils down to the intrinsic value … Continue reading 5 Out Of The Box Ideas To Boost Your Facebook Live Broadcasts
Noah Fleming — August 25, 2017 — August 25, 2017 Simon / Pixabay Facebook’s Q2 earnings report indicates video is one of the mediums it is looking to maximize. The social media behemoth is moving rapidly down a path toward stealing major revenue from traditional television advertising budgets. According to Advertising Age, “Facebook essentially wants … Continue reading Is Facebook Live a Precursor to Facebook TV?
Annaliese Henwood — August 25, 2017 Follow @MktgInnovator — August 25, 2017 Facebook is the leader in social media live streaming. You’ll want to join in if you’re trying to attract a larger audience and engage your existing fan base. Did you hit a roadblock when trying to get started? This week’s FAQs article will … Continue reading How Do I Create a Live Video on Facebook?
Amanda Oliver — August 24, 2017 — August 24, 2017 geralt / Pixabay It can be a little nerve-wracking to try out new types of audiences or methods of testing when you’re used to seeing consistent results from your Lookalike (LAL) audiences. I get it – it’s like staying in your PJs versus putting on … Continue reading A New Twist on Audience Testing Using Facebook Lookalikes
Nicole Blanckenberg — August 18, 2017 Follow @https://twitter.com/StoreYaCom — August 18, 2017 Since our how to hack Facebook’s custom audiences for big payoffs post, we’ve had a lot of feedback from business owners wanting to know more about Facebook Dynamic Product Ads – or DPAs – and how they can cash in on the action. … Continue reading 3 Easy Steps to Setting Up Facebook Dynamic Product Ads
James Kosur — August 17, 2017 Follow @PrestoMedia — August 17, 2017 If you’re new to Facebook ads or you want to try something different that doesn’t involve the Facebook Power Editor, there are plenty of tools that can help you streamline your ad buying experience while auto-optimizing your ad sets. We’ve chosen five Facebook … Continue reading 5 Facebook Advertising Tools That Will Save You Time And Money
Tara Turner — August 16, 2017 — August 16, 2017 cuncon / Pixabay You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve … Continue reading 5 Tips to Spice Up Your Facebook Ads Strategy
Kevin Page — August 11, 2017 Follow @1nonlyKevinPage — August 11, 2017 With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match … Continue reading Social Media Advertising: Optimizing Your Video for Facebook Ads
Anthony Thomas — August 10, 2017 — August 10, 2017 kropekk_pl / Pixabay Facebook Messenger now boasts 1.2 billion users, thousands of companies delivering live-chat customer service, and 18,000 bots. Its most recent 2.1 update helps to make those bot-to-agent interactions more human and in-app commerce even easier. What makes Messenger such an incredibly attractive … Continue reading What You Need to Know About Facebook Messenger’s Recent Update
