Lisa Lacy — November 26, 2017 — November 26, 2017 Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action … Continue reading 9 Ways to Lower Your Facebook Ad Costs
Jason Davis — November 24, 2017 Follow @weareelement502 — November 24, 2017 When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the … Continue reading Facebook Ads: Selecting Placements, Formats, and Creative
Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
John Hodge — November 22, 2017 Follow @johnahodge — November 22, 2017 Using Facebook Ads to increase brand reach can be a powerful approach and a great use of ad spend. But with all the targeting methods in Facebook ads to choose from it can become overwhelming pretty quickly. How do we know when to … Continue reading 5 Targeting Methods in Facebook Ads and When to Use Them
Ivan Ivanov — November 20, 2017 — November 20, 2017 Globalization is one of the biggest milestones for almost any type of business. Running a multi-national brand, you’d be able to tap into the global market, maximizing your reach and profits. And similarly to other business-related matters, the digital age we live in has made … Continue reading How To Use The Region-Based Page Structure Of Facebook Global Pages
Brooke Tomasetti — November 21, 2017 — November 21, 2017 The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your … Continue reading How to Analyze Your Facebook Ad Results
Jeff Bullas — November 20, 2017 — November 20, 2017 mohamed1982eg / Pixabay Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that … Continue reading 3 Examples of High Performing Facebook Ads That Drive Leads and Sales
James Scherer — November 17, 2017 — November 17, 2017 Do you have a Facebook Page with thousands of fans, but aren’t seeing the bottom-line results you want to be? Or are you struggling to generate Fans, and haven’t even thought about monetizing them quite yet? Either way, turning your Facebook Fans into sales is … Continue reading How to Turn Facebook Fans into Customers (3 Little-Known Strategies)
Christopher Jan Benitez — November 15, 2017 Follow @christopherjanb — November 15, 2017 Are you a Facebook advertiser? Or a new online shop owner? If your brand is already on Facebook, you are a step closer to success. But being on Facebook and having hundreds to thousands of followers doesn’t mean anything if they barely … Continue reading 7 Facebook Ads Tips that Will Generate More Sales for Your Online Shop
Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation
