Tag Archives: Facebook

A Facebook voice assistant may have buy-in from marketers – but will users want it?

Voice Assistants

Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. Amy Gesenhues on April 18, 2019     Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former … Continue reading A Facebook voice assistant may have buy-in from marketers – but will users want it? →

How Interacting in Professional Groups on Facebook Can Help Your Brand Grow

Branding In Social Media

Personal Branding Blog — April 12, 2019 — April 12, 2019 For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and create more social interactions. By … Continue reading How Interacting in Professional Groups on Facebook Can Help Your Brand Grow →

Facebook to replace Exclude Categories with new brand safety ad filters

Facebook

By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters →

Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say

Facebook Advertisement

Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say by Wendy Davis , Staff Writer @wendyndavis, April 4, 2019 Last week, the U.S. Department of Housing and Urban Development charged Facebook with violating civil rights laws that prohibit discriminatory housing ads. The government’s complaint included the allegation, which is familiar by now, that Facebook’s … Continue reading Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say →

Lead Generation Facebook Ads: Combining Your Email & Social Strategies

Leads Generation

Aastha Sirohi — April 5, 2019 — April 5, 2019 Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. … Continue reading Lead Generation Facebook Ads: Combining Your Email & Social Strategies →

5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

Facebook Advertisement

Rob Glover — March 26, 2019 — March 26, 2019 Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. People don’t go to Facebook to make decisions. They often go … Continue reading 5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads →

9 Best Facebook Ad Campaigns to Boost eCommerce Sales

Facebook Advertisement

Nicole Blanckenberg — March 24, 2019 Follow @https://twitter.com/NicoleBlancken — March 24, 2019 If you want to boost eCommerce sales with the right Facebook campaigns, you’ve come to the right place. The ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns, and Facebook ads and promotions are a big part of eCommerce success. Cold … Continue reading 9 Best Facebook Ad Campaigns to Boost eCommerce Sales →

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