In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Brian Solis on September 27, 2017 Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely … Continue reading Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
by Laurie Sullivan@lauriesullivan, January 25, 2017 Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. The TV ads live on the platform, which also supports full talent and rights compliance guidelines. The campaign will run across online publications … Continue reading Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform
Deborah Oster PannellNovember 2, 2015 Planners and their clients would both like to be able to use social media to build a robust audience for their events. The key to doing this is to think beyond the boundaries of the event itself. True audience development is an ongoing process. Even if your main goal is … Continue reading Extreme Makeover – Using Social Media to Build Your Event Audience
Brian KellySeptember 4, 2015 Photo credit: Maridav www.fotosearch.com In this era of extreme digital marketing, leading an organization isn’t too different from competitive mountain biking. Here are a few key tips to keep in mind to help you make it over the finish line successfully without getting bashed up on the way down: Start out … Continue reading Extreme Leadership: The Need for Speed
