Tag Archives: Extend

5 Ways to Extend the Life of Survey Data

Alicia Esposito — June 13, 2017 — June 13, 2017 Surveys are tried and true assets in most content arsenals. The reasons why are pretty clear: surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. When designed well, surveys also empower … Continue reading 5 Ways to Extend the Life of Survey Data →

Engage Social Media Influencers to Extend Your Reach & Drive Action

Social Influence

Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action →

Extend Reach Of Content Through Influencer Engagement

Influencer

Jeanette RussellJuly 15, 2015 Social media turned the rules of old media upside down. Old media depends on eyeballs to sell advertising. Social media, from a revenue perspective, depends on the same thing. Ask yourself, who do you trust more? An ad or your friend telling you to get involved with a campaign, program, or … Continue reading Extend Reach Of Content Through Influencer Engagement →

3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach

B2B

Bruce McKenzieApril 6, 2015 The buying process for many B2B solutions (especially technology solutions) can be long, and the buyer’s journey meandering. Sales engagement is harder to come by as buyers by-pass the sales organization for 50% of their journey. Today, more than ever, short videos can help you reach more buying influences in the … Continue reading 3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach →