Tag Archives: Expand

Coinbase agrees to acquire The Clearing Company to expand prediction markets offering

Coinbase agrees to acquire The Clearing Company to expand prediction markets offering Suswati Basu     Coinbase is buying The Clearing Company, a startup that focuses on prediction markets, as the crypto exchange looks to broaden its lineup of regulated, onchain products tied to real-world events. The deal comes shortly after Coinbase rolled out prediction … Continue reading Coinbase agrees to acquire The Clearing Company to expand prediction markets offering

Audio giant Rode acquires rival Mackie to expand its focus on creators

Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk   Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators

Acquia acquires tech platform to expand DXP capabilities

The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance. Constantine von Hoffman on November 14, 2023 Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website … Continue reading Acquia acquires tech platform to expand DXP capabilities

OpenAI looks to expand Microsoft partnership, raise funding

OpenAI looks to expand Microsoft partnership, raise funding Radek Zielinski / Nov 13, 2023   OpenAI, the maker of the popular chatbot ChatGPT, is seeking to expand its partnership with Microsoft and raise additional capital from the tech giant and other investors, according to CEO Sam Altman. In an interview with the Financial Times published … Continue reading OpenAI looks to expand Microsoft partnership, raise funding

New Shoppable Video Ads Expand Local Retailer Buying Options

New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz  @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers.  VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options

Behind Amazon’s Move To Expand Ads On Third-Party Sites

Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites

American Express Looks To Expand Program With Seasonal Offers

American Express Looks To Expand Program With Seasonal Offers by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2023 American Express continues to build out its Amex Offers program by providing a unique return on investment (ROI) for brands, as business partners have a better chance of their offer leading to a transaction, versus a click … Continue reading American Express Looks To Expand Program With Seasonal Offers

Rivals Google, Microsoft Expand On Role Of Generative AI At Events

Rivals Google, Microsoft Expand On Role Of Generative AI At Events by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2023 Google and Microsoft held separate events on Tuesday focusing on artificial intelligence (AI) and large language models (LLM). While Google focused its message on marketing at Marketing Live, Microsoft focused its messaging on technology for … Continue reading Rivals Google, Microsoft Expand On Role Of Generative AI At Events