by Mel Attia March 21, 2016March 21, 2016 When respected publications like Harvard Business Review discuss crafting great “digital customer experiences”, the issue is now well entrenched into the corporate world. Digital transformation is adding technical complexity to many things that were once simple and disconnected. Everyday appliances are getting “smart”. What was once a … Continue reading Enhancing Your Existing Support Channels Digitally
by Tricia Morris March 20, 2016 Follow @paratureMarch 20, 2016 A quote from well-known customer service and customer experience advocate Bill Quiseng encourages organizations to “work as hard to keep a customer as you do to find a new one.” And if you’ve ever wondered if customer retention should at least receive equal effort and … Continue reading It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. Andy Taylor on March 4, 2016 Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how … Continue reading How New & Existing Customers Interact With Your Paid Search Ads Differently
By James Duthie November 12th, 2015 You’ve probably seen a story like this before. You win a new client. They’ve got an extensive network of stores. They’ve got a good level of consumer awareness. They’ve been in business, and online, for over 10 years (hello domain authority!). So far, so good. But the news isn’t all … Continue reading How To Maximize Existing Link Value With Link Optimization
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
Becoming a new CMO comes with plenty of challenges. But before you decide to ditch your existing agency, read these tips from columnist David Rodnitzky. David Rodnitzky on May 5, 2015 One of the most frustrating parts of working at an online marketing agency is losing a client for the wrong reasons. Ask any agency … Continue reading Advice To The New CMO: How To Deal With Your Existing Agency
