Joe Gillespie — April 20, 2017 — April 20, 2017 One of my favorite campy science fiction movies is the 1997 underrated classic Starship Troopers. Embrace the intentionally hammy acting, the gratuitously guffaw-inducing violence, and the over-the-top special effects, and the movie becomes a definite guilty pleasure. A line spoken in an authoritative tone by … Continue reading How to Use Blog Ghostwriting for Great Content with Busy Executives
Ron Ause — February 7, 2017 — February 7, 2017 Growth is good. But contrary to what they say, you can have too much of a good thing. A growing creative agency does bring in more money. But it also spends more money. If you don’t manage your money well and you spend more than … Continue reading Growth Guide: What Executives Must Know to Ensure Creative Agency Success
August 2, 2016 Millions of us visit the doctor’s office every year for a checkup. The doctor asks us a series of questions, he or she takes our temperature, checks our heart rate and other vital signs, and performs a series of tests to ensure that we are healthy and active. The Benefits of a … Continue reading A Mid Year Check Up List for Customer Success Executives
by Kevin Logterman July 27, 2016July 27, 2016 What comes to mind when you think of brands like S.C. Johnson or Welch’s? We’re confident that one of the first things you think of is the slogan of each of these companies. S.C. Johnson’s slogan, “A Family Company,” and Welch’s “Family Farmer Owned” are two excellent … Continue reading How Challenging Is Recruiting Executives for Family Owned Businesses
by Burke Alder July 5, 2016July 5, 2016 The modern sales world is changing more rapidly than ever before, especially thanks to the rise of Software as a Service (SaaS). Most SaaS platforms use a subscription-based model, which means the company subscribing to the service usually pays a yearly, quarterly, or monthly fee for the … Continue reading Three Core Areas of Customer Success that Executives Measure
by Eric Douglas May 20, 2016 Follow @LeadingResourceMay 20, 2016 One of the most valuable ways to assure high levels of success for leaders in your organization is to create an effective ―onboard coaching experience. What is onboard coaching? Onboard coaching typically occurs during the first 90 days of an executive’s hire – the time … Continue reading The Benefits of Onboard Coaching: Assuring the Success of New Executives
Douglas BurdettAugust 21, 2015 Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time. One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to … Continue reading How To Pitch Lead Generation Blogging to Old School Executives
Ari RosensteinJune 10, 2015 In 2014, President Obama instructed the Department of Labor and the Secretary of Labor to rewrite the Fair Labor Standards Act (FLSA) regulations, specifically addressing and updating the definition of salary-exempt employee status. The DOL has only updated the FLSA regulations twice in the last 40 years, most recently in 2004. … Continue reading Defining Salary-Exempt Employees, Part 1: Executives
Sabel HarrisApril 7, 2015 One of the biggest barriers to overcome in great relationship management is the moment of terror. Know it? It happens right before you press that Send button. That fear that your message won’t be welcome. That your contact, instead of thinking positively of you, will press the Delete key on your … Continue reading Relationship Building With Influencers, Executives, And VIPs
Leslie HughesMarch 31, 2015 I was interviewing and optimizing the LinkedIn profile for the Chief Financial Officer (CFO) of a large organization, he asked me Why do I need to invest in my LinkedIn profile if I’m not actually converting business? This is a great question! There are a lot of misconceptions that LinkedIn is … Continue reading 3 Reasons Executives MUST Be Using LinkedIn
