Len AprilMarch 31, 2015 Freedom! For fans of the 1995 film “Braveheart,” it’s difficult to forget the image of Mel Gibson as William Wallace, his face slathered in the blue dye of the woad, galloping hard into battle to win Scotland’s independence. An image even harder to erase is Wallace crying out “freedom!” instead of … Continue reading How To Monetize Your Services And Excel As An Independent Contractor
Whether you’re an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and … Continue reading 5 Ways Excel Can Make You Better & Faster At PPC
Gyles SewardFebruary 2, 2015 Last year saw a number of changes when it comes to local search, especially the Google Pigeon update. It’s one of the few things that can be relied upon year on year, that seismic shifts will happen and SEOs everywhere will start to panic at shifts in recognisable patterns. With the … Continue reading How To Excel At Local Search
One of the biggest complaints about account planning is that it takes too much effort. So, it’s no wonder that nearly half of companies see it as an area for improvement (CSO Insights). For starters, many are still using Word, PowerPoint and Excel to design and “execute” their strategic account planning, and frankly it’s like … Continue reading The Challenges of Account Planning in Word, PowerPoint or Excel
