By Jess Huang March 13, 2022 Whether many employees want it or not, returning to the office is happening. And while there’s no playbook for how leaders can manage this shift—all companies and their people face unique circumstances—it’s clear going back to 2019 norms isn’t going to work. Lives have changed too much and, … Continue reading Want staff back in the office? Then lead by example
Graham Smith January 10, 2022 Social media is popular among B2B marketers. Partly because it’s the main question they will be asked in their next job interview, partly because it’s considered free (not true) and partly because, well, it can be exciting. But without a strategy it will fail. Like any other marketing channel, before … Continue reading Steal My Example of a B2B Social Media Strategy
Tim Nicklas October 18, 2021 Before I get into the business proposal example, template, and tips, I need you to remember one thing: You’re Yoda, not Luke Skywalker: “Think about Luke Skywalker and Yoda in Star Wars. When Luke meets Yoda, he encounters the perfect guide. Yoda understands Luke’s dilemma and has mastered the skills … Continue reading Business Proposal Example, Template, and How-to Instructions
Kevin Xu August 26, 2020 Fostering diversity within an organization requires more than just hiring individuals of different races, religions, genders, and expertise. True impact arrives when these individuals ascend to leadership positions, such as on a board of directors. As it stands currently, the number of minorities with board seats illustrates that organizations aren’t … Continue reading Leading by Example: 3 Steps to Help Diversify Your Board of Directors
Chris Biscuiti June 23, 2020 During this unprecedented time, I have learned a few key lessons not just as a working professional but as a father of a child with special needs and the husband of an essential worker. Essentially, who you work for matters in times of crisis, and how you are managed can … Continue reading Receiving Leadership By Example in the COVID-19 Era – 4 Lessons Learned
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example)
Dr. Kathleen Allen — November 5, 2019 Follow @LeadingRoots It’s that time of year when the leaves are turning from their familiar greens to vibrant shades of red, orange and yellow. With this striking change, nature reminds us how beautiful the act of letting go can be. This adaptation to environmental change is inherent to … Continue reading Leading, Adapting and Letting Go by Autumn’s Example
Greetje den Holder — June 2, 2017 Follow @GdenHolder— June 2, 2017 Last year, I wrote a blog called ‘How to Start a Social Business’ as I was interested in the concept of starting a business without making profits for investors but for the community. A social business requires a social entrepreneur, so I wrote … Continue reading A Fascinating Example of Social Business
Liz Kislik — February 28, 2017 Follow @lizkislik— February 28, 2017 This morning, on the train heading into New York City, I watched a woman put on her makeup. She had the application down to an art: reaching into the cosmetic bag on her lap to find the next product; holding up her mirror with … Continue reading A Surprising Example of Disruptive Skill
Columnist Rachel Lindteigen says content marketers should take a page from Budweiser’s recent World Series ad honoring legendary Cubs announcer Harry Caray. Rachel Lindteigen on November 11, 2016 at 10:57 am LunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is … Continue reading A standout content example: Budweiser and the Cubs
