Tag Archives: Everything

Everything You Need to Know Before You Launch an Online Store

Tracey Wallace December 16, 2014 Starting your own business is no easy feat and there have been countless articles on finding a mentor, understanding your analytics and using data to figure out who your audience is. The bottom line: there is no easy route to success. If there was, everyone would have already taken it. No one … Continue reading Everything You Need to Know Before You Launch an Online Store →

Everything You Need To Know About The Place Of Pain In Conversion Optimization

Coaching Sales

Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014 Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization →

How to Grow Your Social Media Presence – Even When You Think You’ve Tried Everything

Social Media Utilization

By Jim Belosic, Published November 14, 2014 Social media provides wonderful–and often free!–tools to help you grow your business. But it requires time, patience and strategy to use effectively. And sometimes, when it’s technical and tedious, the pay-off is minimal. But don’t despair; there are plenty of ways to develop an engaged fan base with … Continue reading How to Grow Your Social Media Presence – Even When You Think You’ve Tried Everything →

Everything Is Measurable In PR

Marketing Guide

By Christopher Penn, Published November 12, 2014 One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth … Continue reading Everything Is Measurable In PR →

Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’

Social Media Marketing

By Michelle Atagana: Managing Ed. Oct 07 2014 Last year the newly launched Nendo Ventures release its report on the Kenyan social media landscape. The report highlighted 15 key trends that is shaping and informing the Kenyan social media landscape. It also provided some insights into how Kenyans behave on social and their consumption … Continue reading Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’ →

Four Reasons Why Everything Is Going Wrong With Your Website

Web Management Guidelines

When everything is going wrong with your website, your business suffers. You may be in need of a major overhaul, just a few tweaks, or somewhere in between. It all depends on where you started, where you are now and where you intend to go. You do have goals, right? If you don’t, that’s your … Continue reading Four Reasons Why Everything Is Going Wrong With Your Website →

Why Timing is Everything For Your Marketing Campaigns

Email Marketing

Timing is everything. Just as it goes for comedy, so it goes for marketing too. Right place, right time, right consumer in the right frame of mind – this is the key to any successful marketing strategy. Here, we explore the timing trends and tips that will help you get a leg up on your … Continue reading Why Timing is Everything For Your Marketing Campaigns →