By Christopher Penn, Published November 12, 2014 One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth … Continue reading Everything Is Measurable In PR
By Michelle Atagana: Managing Ed. Oct 07 2014 Last year the newly launched Nendo Ventures release its report on the Kenyan social media landscape. The report highlighted 15 key trends that is shaping and informing the Kenyan social media landscape. It also provided some insights into how Kenyans behave on social and their consumption … Continue reading Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’
When everything is going wrong with your website, your business suffers. You may be in need of a major overhaul, just a few tweaks, or somewhere in between. It all depends on where you started, where you are now and where you intend to go. You do have goals, right? If you don’t, that’s your … Continue reading Four Reasons Why Everything Is Going Wrong With Your Website
Timing is everything. Just as it goes for comedy, so it goes for marketing too. Right place, right time, right consumer in the right frame of mind – this is the key to any successful marketing strategy. Here, we explore the timing trends and tips that will help you get a leg up on your … Continue reading Why Timing is Everything For Your Marketing Campaigns
At the risk of going entirely off-script, today I’m going to write about the NewFronts, maybe just because everyone else is — and if anything characterizes the Social Media Insider, it’s a vicious insistence on being on top of the latest trends. But the good news is that when it comes to social media’s role … Continue reading What Does Social Have To Do With The NewFronts? Only Everything
