Jock Breitwieser January 12, 2022 The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online by implementing lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the right time … Continue reading 5 Reasons Why SEO is More Important Than Ever
Paul Morris December 24, 2021 The reductive take on SEO is that it’s all about doing everything to ensure a website ranks as high as possible in the search engine results pages (SERPs) at the expense of everything else. Why bother coming up with slick and striking visuals if Google doesn’t care what colours you’re … Continue reading Aesthetics vs SEO in Web Design: Should You Ever Compromise?
Dave Sutton November 15, 2021 Google ads have become an indispensable part of every digital marketing strategy. Companies of all shapes and sizes are turning to Google to increase their reach by leveraging the biggest search engine platform in the world. Digital marketing campaigns can be a massive waste of money if your keywords are … Continue reading Google Ads Are More Important Than Ever
Yolanda Knight October 28, 2021 All that the world has gone through over the past 20 months has given many of us a new perspective. It has given us permission to slow down. It has shown us that compassion for co-workers, neighbors, family members, and the other people in our lives is paramount. And it … Continue reading Leading With a Servant Heart Is More Important Than Ever. Here Are 3 Ways to Do So.
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Kristen McCormick October 9, 2021 Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA button on an island with no context. Either the button or link itself … Continue reading The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)
Mary Lister October 2, 2021 As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see … Continue reading The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
Mark Roberts June 11, 2021 As we begin to emerge from the pandemic, businesses today face new threats from every direction, and they cannot afford to let down their guards. Adjusting to pandemic operations took a toll on many organizations, but now they must consider post-pandemic life. To succeed, they must make security a centerpiece … Continue reading 3 Reasons Why Security Matters Now More Than Ever
Wendy Marx May 8, 2021 Branding yourself isn’t a slam dunk, especially when starting out in a new career. How do you create a personal brand and find your audience? It’s a painstaking, slow process. But a new tool has arrived that makes it easier. The name of this new tool? Clubhouse. A quick note: … Continue reading Why Branding Yourself with Clubhouse Is the Best Idea Ever
Stacey Howard May 5, 2021 One of the biggest stresses experienced by businesses and individuals is nothing but tax return preparation and filing. The reason it is so stressful is due to the fact that taxes are complicated to handle, and with the growing number of tax reforms, this complexity is simply increasing. One needs … Continue reading What Can You Do Now to Make 2021 Your Best Tax Year Ever?
