Tag Archives: event

Hacking the virtual event stack

Examine your current and future audience needs when choosing your virtual event stack Rodric Bradford on November 19, 2020 The further we get into the 2020 calendar, the more ways marketers have found to address their virtual event needs. But how should marketers go about selecting the right stack for their virtual event needs? It … Continue reading Hacking the virtual event stack →

4 Key Strategies to Have Great Turnout For Your First Virtual Event

Virtual Events

Jenna Ott November 3, 2020 A lot of things have changed when it comes to how we do business and connect with prospects and customers. As we all become more accustomed to a predominantly remote and online model, it is becoming increasingly necessary to embrace new approaches to traditional things. Within the SaaS industry, trade … Continue reading 4 Key Strategies to Have Great Turnout For Your First Virtual Event →

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Microsoft Advertisement

Michelle Morgan October 26, 2020 Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some … Continue reading How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager →

3 Things You Need to Know Before You Host a Virtual Event

Virtual Events

Delanda Coleman August 28, 2020 How can you connect and engage with customers and prospects when the trade show floors are closed? Virtual events are the year’s marketing buzzwords – businesses are scrambling to create engaging virtual experiences for their audiences at home that stand out. But how do you pull one off successfully and … Continue reading 3 Things You Need to Know Before You Host a Virtual Event →

10 Considerations for Hosting an Engaging Virtual-Hybrid Event

Virtual Events

Sanya Taylor August 25, 2020 In the wake of COVID-19, businesses across every market sector have innovated, restructured, and otherwise adapted to the oft-used ‘new normal.’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a … Continue reading 10 Considerations for Hosting an Engaging Virtual-Hybrid Event →

Selecting the right digital platform for a virtual event

Digital Tools

The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies. So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event →

3 Tips to Ensure a Successful Live Event

Live Streaming

Lauren Barry June 28, 2020 Going live can sometimes seem nerve-wracking, but if you cross all your T’s and dot your I’s, live streaming can have a big impact on companies. In fact, according to Zoom Info Live video is more appealing to brand audiences, 80% would rather watch live video from a brand than … Continue reading 3 Tips to Ensure a Successful Live Event →

4 Best Practices for Your Next Facebook Event Photo

Facebook Engagement

Victoria Taylor — June 5, 2020 Facebook has 2.41 billion monthly active users, which shouldn’t come as a surprise being one of the top three social media apps/websites in the world. Furthermore, Facebook has solidified its presence as a platform for business owners and entrepreneurs alike to advocate for their brand. After all, 74% of … Continue reading 4 Best Practices for Your Next Facebook Event Photo →

Event Marketing Tips For Small Businesses

Event Marketing

Dean Levitt — June 2, 2020 Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it conjures up visions of conferences, trade shows, and hiring expensive venues decked out exquisitely. It’s often called “experiential marketing,” and … Continue reading Event Marketing Tips For Small Businesses →

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Event Marketing

SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses →