Justin Wong November 8, 2021 So you’ve got an event coming up, but you don’t quite have the budget to pull it off the way it exists in your planner brain. You need a bigger budget! You need sponsors. Not always an easy task. Pitching sponsors can feel like going to endless job interviews, since … Continue reading 3 Handy Tips to Attract Sponsors to Your Event
Christa Tuttle September 17, 2021 Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how … Continue reading How to Boost the ROI of Your Next Virtual or Hybrid Event
Julia Tiedt July 16, 2021 Have you ever had your internet just break? Now more than ever in our lifetime, we have become so dependent on Wi-Fi for work, connection, health, and so much more. Without it, how would we have survived the last year? Because of COVID-19, companies have taken to the web to … Continue reading How to Incorporate ABM into an Online Event Strategy
Syed Balkhi June 20, 2021 When it comes to growing your business, there are plenty of paths you can take. However, there’s one strategy that’s gaining serious traction across all industries. Leaders and marketing teams are now using live events more than ever before to engage with their audience, and it’s not hard to see … Continue reading 5 Powerful Tips for Promoting Your Next Live Event
Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year
Jennifer Lyons March 26, 2021 If you’re planning an event, promoting it on social media is one of the most effective ways to generate buzz. Yet, few people know the best methods for how to promote an event on social media. With a choice of multiple platforms and nearly limitless possibilities for creative content, you … Continue reading How to Promote an Event on Social Media
Thomas Griffin January 22, 2021 Experiential marketing events are powerful draws that bring people and businesses together. However, since the pandemic, most businesses have had to switch to hosting online events. This comes with unique challenges in spite of the fact that more people can participate in online events with their mobiles or desktop computers. … Continue reading 7 Steps to Launch a Successful Online Event
Examine your current and future audience needs when choosing your virtual event stack Rodric Bradford on November 19, 2020 The further we get into the 2020 calendar, the more ways marketers have found to address their virtual event needs. But how should marketers go about selecting the right stack for their virtual event needs? It … Continue reading Hacking the virtual event stack
Jenna Ott November 3, 2020 A lot of things have changed when it comes to how we do business and connect with prospects and customers. As we all become more accustomed to a predominantly remote and online model, it is becoming increasingly necessary to embrace new approaches to traditional things. Within the SaaS industry, trade … Continue reading 4 Key Strategies to Have Great Turnout For Your First Virtual Event
Michelle Morgan October 26, 2020 Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some … Continue reading How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
