Anthony Gaenzle September 29, 2020 In the midst of the pandemic, small businesses across the country are being forced to close up shop at record rates. Even with recent government stimulus efforts, many small businesses have been forced to lay off employees, cut back on budget for things like marketing and advertising, or ultimately cease … Continue reading How Small Businesses Can Achieve Growth, Even in the Face of Adversity
How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now
Brandon Leuangpaseuth — April 30, 2020 2020 has been a bizarre year so far. Who would have predicted that a global pandemic would put millions out of work this year? This global crisis has left a lot of people scratching their heads and wondering if there really is stability in the traditional 9 to 5 … Continue reading How to Leverage LinkedIn to Land Clients, Even If You Are Losing More Money Than Ever
Simone Douglas — April 16, 2020 I heard on the grapevine, OK it was someone posting on LinkedIn, that business networking is meant to be dead in the wake of COVID-19 and I was actually stunned that they thought the world had stopped networking. As many of us rapidly find ourselves and our businesses forced … Continue reading Business Networking Isn’t Dead – It’s Not Even in Hibernation
Rick Goodman — April 8, 2020 The coronavirus is affecting many people around the world. It’s important as a leader for you to stay productive during the COVID19 outbreak and help your team to be productive also. Here is a list of 7 strategies that leaders can use to remain productive during this stressful time. … Continue reading 7 Strategies for Leaders to Stay Productive Even When Stressed
Hannah Cohen — March 24, 2020 How can your agency survive – and even grow – in a time of economic gloom? What can you do to retain clients and cut costs? Find clear answers in this guide. The stock market is tanking, demand is crashing, and your clients are starting to tighten their belts. … Continue reading How to Survive and Even Thrive in an Economic Downturn
Virginia Franco — November 30, 2019 Follow @VAFrancoResumes How often do you hear, “If I update my LinkedIn profile or start becoming active people will think I’m looking for a job!” Ten years ago, I would’ve agreed with that statement. Today, as someone who answers questions about how to write an executive resume and more, … Continue reading Why You Need to Stay on LinkedIn Even When You Have a Job
John Coleman — October 29, 2019 How to measure success? Is it even possible? Just to set the scene, I haven’t figured this out yet. I can tell you my story, in all its ugliness. It’s based on a real story, but it’s changed significantly from reality to protect the innocent. I hope you still … Continue reading How to Measure Success: Is it Even Possible?
Is Second-Party Data Even A Thing? by Sean Hargrave , Staff Writer, August 30, 2019 It’s not just me, is it? I know I’m a dinosaur and so don’t always “get it,” but I also know that when I don’t quite get something, there is a case to be answered. Exhibit number one would be … Continue reading Is Second-Party Data Even A Thing?
Mayo Oshin — August 16, 2019 Follow @mayowaoshin — August 16, 2019 In 1979, Howard Putnam, CEO of Southwest Airlines at the time, faced a complex problem and a difficult decision on the new direction to steer his company.  The deregulation act passed in 1978 opened the gates for a flood of new competitors … Continue reading The Power of Upper Limits: How to Set Goals That Actually Work, Even In the Face of Uncertainty and Chaos