By Rob Walker January 20, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As popular as it is, TikTok has critics—very serious critics, with very serious concerns. This isn’t just the usual social-media griping (misinformation, dubious trends, etc.). The addictive-video app has already been banned from government … Continue reading Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down
By Shalene Gupta January 17, 2023 As we embrace the start of 2023 and say hello to increasing layoffs and the prospect of a recession, it’s hard to know which institutions to trust. Edelman just released its yearly Trust Barometer, which has served as a pulse check of trust for 23 years. The 2023 … Continue reading Business remains the most trusted institution, even as the economic mood gets more bleak
By Michael Grothaus January 17, 2023 Employers have cause for concern when it comes to Gen Z workers staying put, suggests a new report by the Oliver Wyman Forum. Among other things surrounding Gen Z, the report delves into the youngest working generation’s views on employment and what they seek to get out of … Continue reading Employers beware: Even your ‘loyal’ Gen Z workers may still be looking for another job
Apple’s new iOS 13 feature corrects your gaze during video calls Rachel England @rachel_england A video call is a great way to connect with friends and family when you can’t physically be together. But even if you’re staring directly at your loved one’s face, there’s still something a little off about the whole process. The … Continue reading NVIDIA Broadcast will maintain eye contact even if you’re looking away from the camera
How to Use SEO — Even With Zero Experience Mike Monroe / 23 Dec 2022 As a small business owner, you know you need an SEO strategy — but you might not know what SEO actually is (or what it can do). That’s OK; it’s normal to feel confused and even intimidated if you’re not … Continue reading How to Use SEO — Even With Zero Experience
By Sam Becker October 31, 2022 Billionaires raked it in during the early stages of the pandemic, but 2022 has not been nearly as kind. In fact, since the beginning of the year, some of the world’s richest tech billionaires—a list that includes Mark Zuckerberg of Meta Platforms, Elon Musk of Tesla, and Jeff … Continue reading Big Tech billionaires lost fortunes this year. The hit to your 401(k) might feel even worse
AI for marketing is getting better at content creation. But caution is needed. William Terdoslavich on September 1, 2022 Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing … Continue reading Artificial intelligence is getting even smarter
By Clint Rainey August 10, 2022 Wednesday finally brought Americans some good news on the inflation front. The Labor Department reported that consumer prices rose 0% for the month of July, perhaps the best indicator yet that inflation may have peaked. That means consumer prices were unchanged for the month of July. … Continue reading 0% inflation is nice, but this number from today’s CPI report is even more encouraging
By Rob Walker August 01, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart vs. Amazon is one of the great rivalries in business history. And lately the retail giants have found something new to compete over: ad revenue. We don’t normally think of stores as advertising … Continue reading Even as retail sales drop, Amazon and Walmart have created thriving ad businesses
By Peter Krapp July 27, 2022 The U.S. has the largest number of surveillance cameras per person in the world. Cameras are omnipresent on city streets and in hotels, restaurants, malls and offices. They’re also used to screen passengers for the Transportation Security Administration. And then there are smart doorbells and other home security cameras. Most Americans are aware … Continue reading Yes, you are being watched, even if no one is looking for you
