Wahiba Chair December 19, 2014 Yesterday, as I was putting together my slides for my upcoming course “Branding & Marketing in the Digital Age” at Simon Fraser University Continuing Studies, I thought it may be useful to summarize my version of the new unspoken rules for this digital age for my students. One thing … Continue reading 10 Essential New Rules for Brands in the “Digital Age” [With Case Study]
Michelle Hummel December 18, 2014 If you want to get the most out of digital marketing in 2015, the time to start planning is now. By starting the year with a clear plan of what you want to accomplish, you’ll be able to make the most of all your efforts. Since digital marketing is … Continue reading 5 Essential Strategies for Digital Marketing in 2015
Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape. Chris Fernandez on December 12, 2014 A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always disappointed with … Continue reading What CMOs Need To Know About Internet Marketing: The Essential Guide
Elena Dobre November 23, 2014 In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue. Before jumping into the first step of the process, let’s take an overview at what we have to do. The … Continue reading The Essential How To Guide on Generating Leads with Business Blogging – Part 2
Drew Hendricks November 22, 2014 When you’re launching a business, you have to consider a great many things. Sometimes, in the midst of the careful planning, documenting and delegating, you still encounter a void. That’s because startups and their founders frequently overlook certain profoundly important components that often return to bite them later on. … Continue reading 8 Essential Oversights That Startups Often Commit
By Paula Chiocchi, Published November 10, 2014 It’s no secret that low email open rates represent a setback to marketers any way you slice them. For your customers, a full inbox can also be infuriating – a long string of unopened emails are never a welcome sight. Here’s what you can do to help you … Continue reading 4 Essential Ways to Maximize Your Email Open Rates
By Lisa Furgison, Published November 8, 2014 Getting new email contacts is exciting. That list of new names you’ve grown has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send … Continue reading 4 Essential Emails You Should Send To Engage New Contacts
By Jimmy Daly, Published November 3, 2014 As Steve Jobs once said, “Real artists ship.” To make content marketing work, writers need to be shipping great content on a regular basis. Having the right tools is key to maximizing productivity. The best writers find ways to keep the focus on writing while also finding ways … Continue reading 33 Essential Tools for Content Creators
By Tom Treanor, Published October 28, 2014 Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver … Continue reading The 10 Essential Elements Of A Content Engine
By Nicolas Fincher, Published October 17, 2014 Today plenty of online stores are ready to offer customers an extensive range of products and services that can meet all their needs and expectations. But with the enormous and ever-growing level of competition, web store owners have to think of retaining existing clients and drawing new ones … Continue reading 6 Essential Tips To Make Your Online Store Stand Out
