Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level
Tag Archives: Epsilon
Triggered Email Volume & Response Rates Increased in Q2: Epsilon
By Beth Negus ViveirosSep 23, 2014 Share on email Share on linkedin Share on twitter Share on facebook More Sharing Services 2 Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013, according to the Q2 2014 North America Email Trends … Continue reading Triggered Email Volume & Response Rates Increased in Q2: Epsilon
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